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Lead Generation Strategies – 2
Word-of-Mouth Marketing on Social Media
Not surprisingly, once a consumer posts a raving review of your digital agency on Facebook and Twitter, chances are people in their network who see the post will keep your agency in mind. In fact, Nielsen found that 84% of consumers trust the recommendations made by their family and friends.
But, it’s not just consumers who follow this line of thinking.Google thinks the same way too.The tech giant’s new search algorithm, ensures that content with more shares are better ranked.
In short, if you’re not focused on online word-of-mouth marketing, then chances are you’re losing out on a lot.
Focus on the Dream 100
The Dream 100 is a sales strategy that encourages you to make a list of the top 100 prospects that you would want most as clients.
Once the list is made, you have to spend time and effort in building relationships with the prospects on the list. Comment on their social media pages, like their posts, subscribe to their blog and attend their events.
Increase Brand Awareness by Attending Events
You don’t land coveted clients just by sending cold emails. Instead, you should attend networking events to meet potential prospects in real-life. Talk about your business in conferences and seminars. Feature your agency in trade shows and demonstrations.
You’ll know you’re making an impact, when people in your area know your digital agency. By latching onto opportunities to increase brand awareness, you can generate new leads and expand your customer base.
Create an App
Another way to great lead generation strategy is to build an app that people in your industry can like and share. It doesn’t need to be an interactive game—just something that will add value to marketers.
Do your clients have problems with networking? Create an app that allows them to connect with various agencies. A good example is the Pitchmate app created by the Woedend advertising agency. The app allows marketers to get acquainted with the best agencies in Amsterdam. With just one tap, users can send invitations to set up a meeting.
Write Guest Post in High Authority Sites
Attract new leads by writing guest posts on high authority sites such as Entrepreneur, Hubspot and Buffer. Offer actionable advice that would be of interest to your targeted clients. And, remember to add a few backlinks to your agency.
Who knows? A popular blog post could allow potential clients to discover your business and encourage them to seek out your services.
Use Google As Your Login
The ultimate benefit of using Google as your login is that you can personalize your efforts. You can efficiently deploy effective marketing when you see and address your prospects as individuals and not as a group. It’s for this reason that Trello and SugarCRM connect with individuals.
The internet has brought about a great degree of convenience in our lives. Our names, addresses and other contact details are now stored on reliable sites like Google, Twitter, LinkedIn and Facebook. This has made it possible for businesses to create a flexible and easy sign-up flow.
One main reason why Google has countless users is because with just one Google account, you can log into YouTube, Blogger, Google Analytics, Google Docs, Google Drive and more.
Discard your generic enquiry forms
Most consultancies and agencies use out-dated, dull forms on their websites at the cost of their leads.
Remember that your form is the last step in the lead generation marathon. It precisely segregates your leads from your non-leads, and has a considerable influence on how many leads you actually get by the end of the day.
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