Fiat: We Still Consider It Italian?

By Author: PAOLO BRERA
Total Articles: 62
Comment this article

World crisis of the car, and relapse second act a bit 'everywhere. Long term will strike against the closure of the factory: the workers are asking the people present Fiorello to quit his spot for Fiat: solidarity and a burst of pride Sicilian. " In Modena it strikes against the relocation of the Maserati in Turin. In Mexico we toast because the automaker will invest 550 million dollars to start production of the Fiat 500. In Russia because brinderà a joint venture with Sollers produce half a million cars a year, nine Fiat models at a cost of 2.4 billion euros. With a bit 'of irony, the president of Confindustria, David Ortiz, speaking to reporters after a meeting of the Board of industrialists in Turin, said: "I thank Marchionne to be present, arrived today from Mexico and will leave for Russia." Glob-ing and peripatetic spirit. Marchionne's strategy is very clear: it is based on the idea that the global market, once the Indians and Chinese will be taken off, can survive only homes with an annual turnover of 80 billion euros and an annual output of 6 million cars . Fiat has a turnover of 60 billion euros and a production ...
... of 2.5 million cars. With Chrysler, sales and production could grow by a third: there is still more minimum target of 40%. Decompose by a situation. We must produce more and cut where manufacturing is not competitive. But raise your hand if you try gentle feelings of joy at the idea of losing their jobs. The storm was concentrated in Italy, at Termini Imerese. The regional authorities have taken a position in the sense not to allow any settlement alternative site that is not industrial. The Alderman reiterated the Sicilian Productive Activities Marco Venturi, commenting on the ruling junta to make available 350 million euros for construction and infrastructure improvements in the Terms. 'The junta, "he said Venturi," has also decided to tie the area surrounding the Fiat industrial activity and, in particular, the automobile production. Say no to any other assumptions and, in particular, the installation of large commercial distribution. "There would, according to the Region of Sicily, eight bids to take over the plant. The most quoted seems to be to Cimino & Associati Private Equity (Cape): An outlay of 900 million euros to build electric cars from next year, when the Fiat plant will stop production in Sicilian. Simone Cimino, President of the Cape, has collected about 50 million from investors including the regional government of Sicily and Natixis, a French bank. Cape is also in talks with Reva, the manufacturer of electric cars in Bangalore, to manufacture its vehicles in Sicily. The manager told the Financial Times that if only 30,000 vehicles a year bringing the company to breakeven. According Cimino his plan could create 3,500 jobs in manufacturing systems and the network of charging stations that electric cars require. Obviously, the Sicilian businessman is asking a lot 'of money in incentives. But other incentives, those who in 2009 have supported the demand for cars in all of Europe and America, will not be renewed. The Italian Development Minister Claudio Scajola said that we must return to normal for the market, because this choice would stop postponing consumption and lead to much bigger problems next year. And is happy and satisfied, the Minister, the comment of the AD of Fiat, that not to renew the incentives is "a shared choice. "We sold 350 thousand cars less, provides Marchionne, but" no other Italian establishment is in danger. " God, maybe there will be some hundreds of thousands of hours in layoffs at the expense of the state, but everything should settle down. But is it true?
Paolo Brera
Photo: Marchionne