Hd Tv Was Just The Beginning Of A Technology Boom

By Author: Tanjni Pache
Total Articles: 212
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Television is no longer a gadget of utility. Possessing the latest hd tv has become a status symbol now. This has also resulted in television manufacturers coming up with new and improved technology to entice the viewers and improve their viewing experience. Consequently there are a number of improvements that are slated to come up in the coming years. These improvements promise not only to change the way television is perceived in India but also simulate a theatre like experience for the audience. Television viewing experience is thus set to change drastically in India.

In fact curve hd tv which was introduced just a few years back was just a precursor to the advent of a personalised, on demand TV watching experience. Some of the popular trends which are definitely going to shape the future of the TV hardware segment are:

• OTT Television or Over the top television: Live streaming was a technology which seemed like a sci-fi movie phrase at one point of time. Today it is a reality along with multi-platform video, consoles and smartphones, stand-alone ...
... streaming, video-on-demand etc. In fact with the introduction of the low-cost TV program packs, TV viewing has increased manifold and the demand for original content as well as series has grown to become a global phenomenon.

• Social TV with Multi-screens: Instead of the exit from linear television resulting in a lessening of TV viewership, today there is an explosive increase in the same as a direct result of multiple screen TV viewing experience. Live streaming and over the top television has given viewers absolute control over the generation and distribution of videos and its subsequent consumption. Social conversations today revolve around television programs and shows. And this has given rise to cross-screen engagement thereby transforming the relation between the audience and TV viewing.

• Targeted advertising: Audience analytics and Big Data are the latest trends which are enabling brands and companies to come up with advertisements which are much more streamlines and targeted towards specific groups of people. Thus new age television advertising is all set to sell dynamically inserted and targeted adverts in both on-demand content consumed and live TV.

• 4K going onto Immersive viewing: Ultra HD is the new-age television technology of today. This ultra HD is classified as 4K ultra HD with a resolution of 3840X2160 pixels and 8K ultra HD with 7680X4320 pixels. Even though HD and 3D are still continuing as the television broadcast platforms till date, virtual technology is all set to ensure a 360degree viewing experience in the very near future. Thus an enhanced and rich visual experience awaits the TV viewing audience by virtue of the perfect combination of ultra HD TV and virtual reality.

The advent of the internet into the television viewing space has enables it to change over from the linear to the anytime-anywhere-any device kind of viewing. Yet till date the feel of the big screen HD TV still has its pull and remains the numero uno device for watching television.

With so much to look forward to, it is no wonder that more and more people are looking at ways and means to procure these new technologies. Thus digital tv in India is all set to welcome the changes and incorporate them in their TV audio-video experience.