Comparing Seo Vs. Internet Marketing

By Author: anita staford
Total Articles: 8
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People confuse SEO with internet marketing, for the reason that both of them are interconnected, also because the main concepts and techniques are akin to each other. You may ask, if the nature and techniques are same, why do we have to name them differently? Can't we just call it Internet marketing and take a break? Of course we can, but by doing it we will oversimplify the topic. To tell the truth, SEO and Internet Marketing are indeed two different entities. They are related to each other, but Internet marketing is not limited to SEO and SEO is not all what you can call internet marketing.
SEO:
Of course, the most basic and also a necessary for all websites, if you haven't optimized your website for the search engine crawlers; you're missing the trick, altogether. Especially if you are running an online business, you cannot afford to do that, because no other marketing technique can send as much traffic as search engines like Google, Bing or Yahoo. Though, you can employ most of the techniques yourself but because it takes lots of time and experience to do it properly and because SEO is not something to be compromised, ...
... engaging an expert is recommended. When it comes to SEO, you must learn from your experiences because search engines are not going to reveal their ranking factors.
Internet Marketing:
Internet marketing is a more comprehensive and all inclusive term for anything you do to market your website (which makes SEO a sub category of Internet marketing). As an Internet marketer, you can't (and you shouldn't) solely rely on search engines for your traffic. You must start from scratch, define your business objectives and make a budget, think about your targeted customers, think of all the available options and try to avail as many as you can while staying in your budget, and that include SEO, SEM, e-mail marketing, blogs and social media, social networking websites, and the likes.
Moral of the story:
As you can see you cannot ignore SEO but at the same time you cannot rely solely on Search engine optimization to do the marketing work for you. Internet marketing is the most composite term used in online business, and it is undoubtedly the most rewarding one too but it also takes lots of efforts, considerable research, experience, experiments, time and other resources. SEO is probably the first step towards successfully marketing your website to internet users and you cannot think of reaching anywhere without doing the basic SEO work for your website.