Mixing Your Marketing Channels For Creating The Best Strategy

By Author: Cog Digital
Total Articles: 4
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In the digital world, the right marketing concoction is a must. Not only does this ensure that your social media and content efforts bear fruits but also that the competitive edge is maintained. So what is the key to the right marketing mix? And how do you achieve it in order to drive traffic in, and have more conversion. What can the online advertising companies in India do for you? What are your core challenges in the market? This article will focus on helping you understand the right balance and how to bring it about.

Determining your Core Challenges
Most businesses believe they know their core challenges. Some believe that their customers are aware of their brands and that their market position is safe. However, once businesses begin to consider how they are spending their efforts, they realise that they are in deep trouble.
Most businesses spend their resources and marketing efforts into conversion, whereas they only have a small audience base. Basically, they see their customers from a great-looking glass. If this is your problem, then it is time to revamp the marketing channels and create a good mix. Narrowing your channels will only limit your community and reaching out options. A good mix of the traditional and digital marketing channels will increase the number of opportunities for your business.
Validating your Investments
You need to find out the channels that are bringing in the traffic to your website or your business. Is the targeted ad on the website really converting customers who want to buy our product/service? What is the goal of our digital marketing strategy that we have chosen? Is the strategy covering enough audience? Is it ensuring return visits? Is it leading us to the goal? Are we using the right high-ranking keywords?
This auditing is essential to change your track as and when needed. It validates your investments in the right places and ensures the best results.
Analyzing your Resources against ROI
If you go to a digital marketing agency in Delhi NCR, they will offer you a list of services including In-app, paid searches, email marketing, SEO, Content marketing, social media marketing, and display marketing services. All of these services are required today and have promising results. However, how do you distribute your resources so that you have the best return on investments?
Some key questions to remember at this point include the following: Are there any channels which are running on autopilot? Are there channels which haven’t been audited? Are there any channels which have been maxing out? Are the ROIs measured?
In most cases, a marketing channel is overused. After a point, it stops generating results and lags on the return of investments. If this is the case, it is the right time to mix different channels, switch investments, and become creative about reaching new audience. In addition, companies do not measure, which means that they are missing out on lessons, and mistakes. Measuring ensures answers to the above questions and then rating which channels are earning the most ROIs. It might not be a bad move to focus on only those channels which look promising than on channels which were once promising. It is essential to admit your truth. If the business is not measuring the marketing channels, tough luck!
The last thing to remember is that you need to begin investing in data. Understanding your data is the key to allocating the right amount of resources to the right channel.
Finding the right balance in your marketing strategy is crucial and there are lots of opportunities available to do so.
Cog Digital is a digital marketing company in Delhi, with a growing team of storytellers, designers and webmasters that help businesses realize their vision.