Effective Link Building Tips For Seo

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Link building is an essential part of any Search Engine Optimization (SEO) plan to boost your website’s position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results. While link building is one of the strongest SEO techniques, it does need to be done right. Building links ineffectively will only waste your time and effort because it will do little to improve your ranks.

Effective link building starts by understanding what links are the most effective and which ones are the least effective. So here are a few guidelines:

1. Avoid purchasing links †Google knows the difference between links that are bought and links that are earned and Google wants you to earn your links; link buying vs. link building. There is an important exception; purchasing a link for a highly relevant site with a high Google Ranking (or Page Rank) of 5, 6, or 7 works … but only if you are willing to pay hundreds of dollars ...
... every month for just that one link. Google will not give you credit for these links if the age of the link isn’t at least 6 months or more. So this involves making a significant financial commitment. If you buy links, make it long term and make it consistent.
2. Directory Linking †again you can purchase links from Directories. However, there are many more directories where you can register and gain Backlinks without having to pay. Either way, these links do not have the best value in the eyes of the spiders.
3. Highly Relevant, Naturally Occurring Backlinks †you can stop here … these are the Backlinks you want because these are the Backlinks that Google wants. The best way to get these backlinks is great content!

Tips on Getting the Best Backlinks

1. Write Great Content †this is the fuel that powers all great SEO and Backlink Growth Strategies. You must write fresh, non-duplicate content that is highly relevant to your website and the keyword phrases Googlers are keying in. This needs to be a constant flow of content; 2, 3, 4 or more articles per week … at least one new blogpost everyday … a Press Release every 60-90 days. All of this content needs to be initially added to the site with a site map sent to Google every time you add the content to insure indexing.
2. Syndicate Great Content †while content is the fuel that drives the process, the content itself and Google scanning your site does not generate the backlinks. As the name implies, a Backlink is a link originating outside your site linking to relevant content within your site. Syndicating your content distributes your content and knowing where and how to syndicate content is of course essential. Articles should be submitted to online publishers of all kinds. Press Releases must be submitted to online services like PRWeb. Your blogposts should be distributed through posts in the social media like Twitter, Facebook, MySpace, etc. and through Social Bookmarking sites like Digg, Delicious, and StumbleUpon. There are hundreds of social networking and social bookmarking websites; all are potentially fertile ground for your content and ultimately Backlinks to your site.
3. EDU Sites †contact colleges and universities with an example of your great content. Sell them on the content you have written and explain how a link to the content on your site can benefit students and faculty alike. EDU sites have strong reputations and authority quotients with the search engines … links from these sites are extremely valuable in your SEO strategy.
4. Non-Textual Content †while the search engines prefer text because they read text the best and the fastest, you should also create non-textual content (videos, animations, cartoon, graphic illustrations, photos and podcasts). These can be syndicated as well through YouTube, MySpace and literally a hundred more useful Backlink sources.

There are countless more ways and examples of getting those highly relevant backlinks. But by diving in to the ones mentioned here will inevitably lead you to many more great Backlink sources.

Bear in mind that the syndication process involves technique. All content must be optimized; in general optimized content for syndication is properly coded, generally with anchor text that targets one or two keywords; in addition the link must be embedded to the exact url containing the highly relevant content within your site as well.

Clearly Backlink Growth Strategies involve knowledge of Backlink Quality, Syndication Sourcing, and Optimization Techniques. As important and demanding as all of these things are, no effective backlinking can be accomplished without the constant generation of great content. Without it, you may have a website but it won’t go anywhere in the search engines; kind of like having a car but having an empty gas tank.

Google uses Backlinks as a major indicator of a site’s relevance and authority in its field. So Backlinks are like votes in favor of the website and its related keywords and phrases.

Obviously, many will need help due to the length and breadth involved in link building. Optimum7 writes content, syndicates content of all kinds on behalf of our client every day. If you want to get started moving up the Search Engines including Google, just contact us. The initial consultation is free!