Twitter For Business And Marketing

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About Twitter
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).
How Twitter Is Unique
In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes.
Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.
• Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the ...
... filter of Facebook’s EdgeRank.
• Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
• LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
• Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
• YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.
Now let’s dive into how you can use Twitter for your business.
Present Your Brand
Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.
It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.
Build a Strong Foundation
It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.
Don’t miss these three important features under Profile in your account settings.
Start Following People
When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.
Start Talking
Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.
Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.
Talk Smarter
After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?
For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.
Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.
Drive Traffic to Your Website and Blog
Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.
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