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Archived Articles about Marketing
Hiring The Right Lead Generation Company By: Zimmerman Collins
This article explains the reasons why you should hire a lead generation company to lead your marketing campaign. Also, the author suggested tips on how to look for the right lead generation company.(read entire article)(posted on: 2011-11-24)
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The Wreath Depot - Falls Wreaths That Add Style And Elegance To Your Special Events By: Seo5 Consulting
To mark you special occasions in style, you require timeless decorative products designed by the country's foremost aesthetic experts. That's why so many people are now choosing to purchase wreaths as a way to commemorate their events and occasions.(read entire article)(posted on: 2011-11-24)
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Hang Tags As Memorable Commercial Printing Products By: Kaye Z. Marks
You will most likely remember this product as that stubborn piece of card attached to an item you bought. In fact, it was attached so well that you needed a scissor to remove it.(read entire article)(posted on: 2011-11-24)
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Txtimpact Releases Sms Marketing For Advertisers By: lexoremman
The SMS Marketing text messaging service for advertisers provides marketers with a fantastic way to keep in close contact with their customers via print ads, TV, radio, and more(read entire article)(posted on: 2011-11-23)
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Kaye Z. Marks By: For those who love books, one commercial printing
For those who love books, one commercial printing product is of the best use to them more than anything else. This product is called a bookmark.(read entire article)(posted on: 2011-11-23)
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Mandatory Energy Efficiency Document On France Real Estate Property Promotions By: Travis Olague
There is a new and interesting requirement for real estate advertisements within France. Since January 2011 all French property ads must include all info regarding the property energy performance details. Read more.(read entire article)(posted on: 2011-11-23)
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Online Advertising- The Most Adopted Means Of Brand Promotion By: Sanjay Sharma
The following blog talks about how internet advertising and mobile advertising have currently become two most adopted means of promotion among brand owners and advertisers.(read entire article)(posted on: 2011-11-22)
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Few Things To Ascertain Before Buying Jewellery Online By: jessica lim
Want to explore many options before buying costume jewellery? You can do this from the comfort of your home thanks to shops that reliably sell jewellery online. What is that you would like to buy?(read entire article)(posted on: 2011-11-22)
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A List Of The Business Printing Requirements For Your Startup Business By: Colleen Davis
Starting up a small business can be quite challenging. There are just a lot of things to worry about – from handling your expenses to marketing your goods or services. When it comes to your business printing needs, it is a good thing there's a basic set of requirements that any business startup(read entire article)(posted on: 2011-11-22)
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Three Steps To A Successful Direct Mailing Campaign By: Colleen Davis
Direct mailing is one of the most cost effective forms of marketing and promotion. And just like any business matter, there are right and wrong ways to accomplish it. Of course, you'd prefer to know the right ways to do it so here are three steps that you should follow:
The audience - One of the most important components of a direct mailing campaign is determining who your target audiences are. One of the advantages of direct mail is that you can use it to target a certain set of consumers. So take advantage of this by getting the most accurate and up to date mailing list for your business. You can acquire lists from reliable direct mailing companies or you can build your own based on your business' customer database.
The message - Once you have a highly targeted mailing list, it's time to consider your marketing message. An effective message can work on the strengths of your mailing list. If you don't have a solid message to convey, your list would be practically useless, though. The three important things to remember are the offering, the benefits and the call to action. Make sure that your message answers these questions: What are you offering? What's in it for the customers? What should they do to in response? Your call to action should tell the recipients how to respond and make them respond right away.
Your objective is to address a need or provide a solution to a certain problem of the consumer, so structure your message from the point of view of the recipient of the message. Avoid using words that are too technical or complicated. Make your message short, simple and direct to the point.
The tracking system - Tracking your mailings is important because by doing so, you can determine if your campaign is making any progress and if you are getting the response rate that you desire. You can track customer response through the means of contact that you provided your recipients with, which they accesses when they heed your call to action. For example, if you provided your web address, you can use web analytics to see if the hits to your website increased after you send out your direct mailers. If you included your phone numbers in the mail piece, provide your marketing staff with statistic sheet to note down the number of incoming calls that aim to inquire about your offering. This will give you a better sense of many leads your company was able to convert to sales.
A direct mailing can be overwhelming most of the time. But you can spare yourself from the stress of having to prepare your mailings – from addressing to sending out to your prospects' addresses – and tracking its progress by hiring a direct mailing vendor. Getting the services of a direct mail provider will help you focus more on creating an effective strategy as the provider will take care of the fulfillment. If you are in Austin, get in touch with a professional Austin direct mailing company to discuss how you can maximize your direct mail campaign.(read entire article)(posted on: 2011-11-22)
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