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Android Application Development: Cutting Edge Solution For Ecommerce Business

By Author: Harold Vance
Total Articles: 104

The world is moving towards digital era and that is not a hidden truth anymore. The audience has changed buying behavior and smarter choices. One of the major change in buyer persona is that they have started using the digital advancement for shopping and window shopping. As per the advanced reports, it has been registered that people often do window shopping on their mobile devices. As per the reports 7 out of 10 people check different items on eCommerce sites at least once in a week. 2 out of 10 people check eCommerce sites on a daily basis. As per the registered user behavior, 12.35% window shopping converts into the actual shopping. All these types of user behavior encouraged many people to jump into this business arena. Thus, the competition is increasing day and night in the eCommerce business. These types of user and market state create the necessity of taking advanced steps to stay ahead of the competition and gain the improved flow of revenue. These can be achieved by getting a custom android mobile application development for your eCommerce business.

The android application for your eCommerce business will gain the added advantages for your business and of course, will make you ahead of your competition. Before getting into details of the benefits of eCommerce android app, let's first understand why to go to the android application at first phase.

Wider User Base
The Android enjoys the largest user base. Thus, you can get more downloads and more potential customers for your business.

Reduced Development Cost
The android is an open source and many of the features are free. The only investment needs to be made is to customize the features as per your business model and needs. The android comes with different characteristics such as integral library, inbuilt support for 2d and 3d images, etc. This reduces the development cost remarkably.

Reduced Revision Cost
It is obvious that the first version of mobile app is not perfect and as per the user expectations. Once it gets launched and get into the usage, you may get to know the improvement points. This will create the scope of another version of the same app. As android application programming is cost effective, the versioning will be affordable, too. You may keep on making customization in your eCommerce android mobile application until you get the final version with the highest user satisfaction. Then, you can go for mobile app development in iOS, windows and other mobile platforms to cater those audiences, too

As we are aware of the key reasons to choose android as your first mobile app platform, let's jump in to explore the top 3 key benefits:

Increased Business
As already mentioned, people used to do window shopping. Moreover, they used to check the mobile apps available on their phones more often as and when they get some free time or getting bored. They check the eCommerce app more often than the website. Thus, the ratio of window shopping would increase. As we all know the window shopping increases the ratio of actual purchase, too. This ultimately increases your business.

Attract More Users
The mobile application can be used to send push notifications to attract more customer about sending the information about newly launched products in the catalog. This will attract those customers who are not checking the app too often. They will be allured to check the products.

More Conversion Ratio
Through your eCommerce mobile app, you can offer extra discounts to offer. This will influence the buying habits of the customers. This will work in favor to increase the conversion ratio.

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