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Importance Of Seo Service Company For Travel Agencts

By Expert Author: Shaket Shah

World travel & tourism council calculated that tourism generated 6.6% of India's GDP in 2012. The sector is predicted to grow at an average annual rate of 7.9% from 2013 to 2023.

In this article, we will cover an important marketing activity for travel agents called as search engine optimization (SEO). We will be discussing what SEO is and how it will help travel agents in capturing the growing demand of tourism service in India.

What is SEO
SEO is a process of bringing a business website on the top pages of search engines (Google, Yahoo, Bing, etc) when people would like to have services which are provided for that business. For example, for travel industry, people may be searching for 'best Kerala travel packages'. For this key phrase, a travel agents website will be coming on the top page of search engines.

How SEO helps
Travel agents must be having a website to showcase travel destinations and packages it offer. However, if it could not reach to the new potential leads, what's the point of having it? SEO helps you reach to potential leads by showcasing your packages to people. SEO companies optimizes business website through what is known as on-page optimization and off-page optimization to bring the website on the top pages of search engines. Statistics show that 70% people will go through the websites that are listed only on the first page of search engines. Not more than 30% people go through website listed after 3rd page. 75% people end up taking services from listing on 1st page. This clearly explains why appearing on 1st page is so important and SEO is just that.

Sample searches
The question is; are people really searching for travel packages on Internet? The answer is YES. In fact, the number of searches for it is huge. Below are the statistics for keywords and average monthly searches for each of these keywords from August 2013 to July 2014.

Andaman tour packages- 3,600

Kerala honeymoon packages- 8100

Mumbai tour package- 590

International tour packages- 2,400

North India tour packages- 1,600

Kashmir tour package- 3,600

Honeymoon tour packages- 880

Rajasthan tour packages- 5,400

Kashmir tour packages- 6,600

Using these 9 keywords, there were total 32,000+ searches. There are other 100's of keywords using which 1000's of people must be looking for travel packages. This clearly explains why SEO is important to get leads through Internet.

Doers Solutions is a leading SEO company in India. It specializes in provides SEO services to travel agents. Besides SEO, it also specializes in digital marketing services like website designing & development, social media marketing, emailer & banner designing, etc.

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