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The Prowess Of Social Media Marketing

By Expert Author: Nathan Woo

An Overview

Everything is going digital. Businesses are setting up websites to reach an untapped global audience. Studies reveal that inbound marketing offers 54% more leads than traditional means of advertising. Digital marketing has its own benefits when pitted against conventional door-to-door selling modes. Today, the audience learns more about the company through visual media such as videos. This paradigm shift to digitization has caused many businesses to rethink their marketing strategy.

What Do Social Media Agencies Do?

Social media marketing is marketing through various social networking platforms like Facebook or Twitter. This is what social media agencies do. They provide their proficiency and dedicated effort to keep your company’s products and services in the forefront of social media spotlight. The number of active users in these social platforms is ever increasing offering a wide market for companies. For instance, social media agency new york extends an array of services and campaigns to suit individual company’s marketing needs. But why hire social media agencies when any tech savvy person can do the job? Here’s why.

• Social media consultants have experience. Though it is easy to create your own Facebook page, social media agencies know exactly what the right platform of advertising is and how to channelize your investment.

• They save time.

• They strike a balance between your company goals and your social media game plans.

• They carry out work in an organized manner and the results are quantifiable. Hence it enables you to evaluate your company’s digital performance.

Pay Per Click and the Buzz around It

You would have often come across the term pay-per-click (PPC) in many sites. What is it and why is it so important? Pay-per-click or paid search is getting your ad displayed on search engine results page. It is different form organic search in the view that you have to pay for such advertising every time someone clicks on the ad. Almost 48% marketers use PPC in their marketing campaigns and it is proved to be effective in generating traffic to a website. Pay per click management services are provided by digital marketing agencies depending upon your product and target audience. The reach of PPC is quite extensive. Moreover, it is cost-effective.

Internet has emerged as a powerful weapon and a saving grace for small and medium sized enterprises. It offers productive and quick marketing results. Whatever be your online marketing needs, media agencies devise customized plans to give you the best results.

For more information visit us at:
http://www.pathinteractive.com/paid-search/

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