123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Computer-Programming >> View Article

Real Estate And Modern Day Marketing

By Author: Krista Scarlett
Total Articles: 4

Not so long ago, if you wanted to sell your house or any piece of real estate property all you had to do was put up a ‘for sale’ sign at the entrance to the property and then wait for prospective buyers to start trickling in. Though this system would eventually work and the property would finally be sold, the waiting period before a buyer was found was simply too long, mainly because unless someone passed by that sign then they had absolutely no way of knowing there was a house or property for sale right there no matter how desperate they may have been to buy such property.

To solve the time problem in builder advertising, real estate agents started showing up, almost from nowhere. Initially their work was to simply identify the properties available for sale, identify the people looking for such property to purchase, and then connect the two parties while charging a small fee for acting as the much needed bridge. The appearance of the real estate agents significantly reduced the waiting time and real estate properties were sold much faster than they were sold initially. Over time, the functions of these real estate agents too continued to evolve as they continued to do more on behalf of both the prospective home buyers and the sellers of the homes. In fact, the birth of builder advertising can be traced back to these formative years of the real estate agencies. It is also at about this time that real estate branding started to come to the surface as an important component of builder advertising, although it too was in a relatively more primitive state of development.

In the last decade or, following the birth of the internet, builder advertising has taken a completely new turn and even the previously indispensable real estate agents are increasingly finding themselves becoming irrelevant. Their functions are being taken over by online marketing firms, especially the online marketing firms that specialize in builder advertising and real estate branding. It is not that the former have lost their ability to deliver and, in truth, they are not likely to be going away completely anytime within the foreseeable future. They can still deliver if given enough time, but the problem is that internet marketing can deliver excellent results within a much shorter time frame. Every marketer knows that the secret to boosting sales volume or to sell something very fast is to pass information about the said item to as many people as possible. At present there is literally no advertising avenue that beats the internet in terms of the size of the audience that it can reach. Another factor that has driven internet advertising to the top of modern day builder marketing is the cost savings that come with this new approach since you can even advertise your real estate property at no cost at all over the internet. Note though that without expert assistance it will probably take you longer to start enjoying the results.

About The Author:

This article is written by Krista Scarlett, Social Media expert and copywriter at Power Marketing. Brian Flook founded Power Marketing in 1992 with a goal to always put his clients’ needs first. Flook also serves as the president of Real Estate Innovations Group and co-owner of Coldwell Banker Innovations. Power Marketing is a full-service marketing firm that offers real estate branding, real estate advertising ideas and Internet marketing strategies for developers, real estate professionals and builders.

Total Views: 47Word Count: 581See All articles From Author

Computer Programming Articles

1. The Combination Of Html5, Css And Javascript - Reactjs
Author: Mobiwebtech

2. Functionality And Provision For Contract Management Software
Author: James Blake

3. Join Sap Sd Training For A Prospective Career In It Industry
Author: adsonronie

4. Live Oracle Idm Training | Tutorials
Author: VirtualNuggets

5. Oracle Adf Online Training | Corporate Training
Author: VirtualNuggets

6. 4 Digital Marketing Trends To Follow This Year To Keep Up And Above Your Adversaries
Author: Jeff

7. All That’s New In Healthcare Information Exchange
Author: Roberto Romello

8. How To Update Your Computer With Latest Updates?
Author: Patricia H. Lyon

9. Etravos - Travel Portal Development / Travel Portal Software Solutions
Author: johnpaul

10. Interested In C++ Or Java?
Author: ponting brown

11. Top 5 Benefits Of Bakery Management System.
Author: Cbigfish

12. Progress 4gl, Openedge, Rollbase Application Development Long Island New York|
Author: palsoftware

13. Website Hosting Services Long Island, New York | Pal Software
Author: palsoftware

14. Biometric Software Solution Provider Long Island New York
Author: palsoftware

15. Healthcare Software Solutions Long Island
Author: palsoftware


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: