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Ekmatra - Handspun Handwoven Handcrafted

By Expert Author: Sagar Wakharia

An Indian fashion is always elated for its grace and the decency pouring out of its traditional attire; it has set their own benchmark around the globe. An Indian fabric is always venerated as regal affair. Though innovation is an integral part of every industry, fashion industry always recycles their popular old trends. Fashion designers are always on a look out for setting new trends and in this course, they sometimes recycle, refine and revamp the popular old trends and deliver the new taste to fashion frenzy arena. It would be better to say that trendsetting is becoming another trend in the fashion industry.

Once again, an unprecedented Khadi has drawn enormous attention and admiration of millions. An adage “old is gold” seems very apt when it comes to Khadi as it still crowns the priority charts of fashion industry, where many designers, companies and brands have tried their wings out for Khadi creations. One of such leading companies in India is Sarvoday Ashram’s newly launched online fashion store - Ekmatra.

Sarvodaya Ashram, through its fashion and commercial arm Ekmatra.com, is catapulting Khadi into popular mainstream. The Sarvodaya Ashram’s concentration on Khadi was not by chance but by design: it was the realization that generating employment for the masses was primary; that this had to be done in a way that not only generate income for people but would also empower them. Thus, the focus on Khadi: the handspun, handwoven and hand crafted cloth. Today, what is known as Khadi the fabric, was symbolic of a renaissance during the 1940s.

The Sarvoday Ashram relies upon a highly sophisticated system that involves identifying pockets of possible recruitment, training, granting employment, collecting material at various stages of production and fulfilling orders from customers; in all, it is so much a people’s effort that it is virtually impossible to conceive of anything that can rival it. Besides its work in Etah, its headquarters, the Sarvodaya Ashram seeks the assistance of sister organizations nationwide in a relationship that is mutually rewarding and exhibits telling solidarity.

Khadi, the quaint fabric has started ruling the hearts of experimental youngsters as Ekmatra’s positioning – Handspun, Handwoven, and Handcrafted – emphasizes the uniqueness of the brand and offers a line of ready-to-wear apparels that combine the rustic elegance of Khadi with trendy, contemporary designs. Khadi products has always garnered attention and has been in fashion for a long time.

It displays sophistication, style and versatility. Noticeably, this trend does not seem to fade, still reigning the fashion world. Ekmatra the latest initiative of Sarvodaya Ashram offers a gamut of products for both men and women. At Ekmatra, you will find the gamut of ethnic wear for men, Kurta for men, Nehru jacket, designer blouses, Shirts for girls, designer suits for women, linen shirts, formal shirts for men and lots more.

About Author

Ocean 21 is pen name of a renowned fashion write Sagar Wakharia who is a Computer Engineer by profession. It’s his intricate sense of fashion that has made him a renowned style and trends analyst as well. Currently he aims at popularization of Indian ethnic wear for men and women through his fashion articles.

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