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Is Orm Worth Spending Money On?

By Expert Author: Anthony Cruzin

Online reputation management (ORM) involves influencing a business’s or an individual’s online reputation. Some of the most popular reputation management techniques are asking websites to take down information, responding to complaints, censoring negative complaints, and astroturfing review websites. The global economy has been on a go slow for several years now. So, is ORM worth spending your money on?

You should consider Internet reputation management because according to a survey bone by Ponemon Institute which is a private research organization in December 2007, about ½ of U.S. hiring officials rely on the Internet when vetting job applications. Several other studies have collaborated this, including those by CareerBuilders.com and Cross-Tab Market Research in collaboration with Microsoft. If you run a business, ORM is important because if you will lose clients/customers if you are not seen to be credible and reliable.

ORM is important because it helps you keep track of everything that has been written about your products/services, brand, business, and person. This information is important because it will help you make the necessary changes. Customer views are important because they will help you with product development.

One of the most effective ORM techniques is helping your site and blog climb up search engine ranking so that negative comments are pushed from the first pages of SERPs (search engine results pages). You will, therefore, be killing two birds with one stone given that a high ranking helps bring you customers by increasing your visibility. You will, therefore, get increased sales and a bigger market share on the World Wide Web.

You should note that reputation management also includes preventative measures. This is important because once damaged, a reputation takes time, energy, and money to mend. The submission of press releases, other than helping you manage your reputation, also helps you pass across important information.

Internet reputation management is important because people will not exchange links with a website that has a bad reputation. Link building remains one of the most effective White Hat search engine optimization (SEO) tactics. If you exchange links with the websites of credible and reliable companies and institutions, you will also be perceived to be credible and reliable. The positive content created such as white papers, articles, positive customer testimonials, guest blog posts, and everything else done to correct your reputation will help your SEO strategy.

You even stand to make some money because if you submit a legal take-down request and the request is declined, the person or the website that has written incorrect and defamatory information about you is liable and you could sue him/her.

You should not attempt DIY (do-it-yourself) ORM. ORM is time and energy consuming and it does not take place overnight. Doing it yourself means you will not concentrate on running your business. Outsourcing ORM is also important in that you will get professionalism, you will get tips on the best tactics, and it gives you peace of mind knowing that a professional is in your corner. Click here for reputation management services.

Anthony Cruzin is the author of this article on click here for reputation management services. Find more information, about click here for online reputation management here

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