Smm Services: The 7p's That Bring Results

By Author: Josi Maran
Total Articles: 73

Social networking sites like Facebook, Google+, Twitter, and Pinterest are robust brand building tools bringing long-term results for your business. Improving your company's image should be the top priority of every company – big and small. This is the reason companies are opting for social media marketing services to take their brand to the next level. Website owners selling a plethora of products spend time and money in promoting their products on these sites. These accounts for the popularity of Facebook fan pages where companies attract potential buyers with promo offers, discounts, freebies, surveys, quizzes. So, you realize how important social media is to business. In this article, we are going to discuss about the 7P's of SMM that bring results.

Predominance

Sites like Facebook and Twitter influence your targeted audience. You can use these platforms and focus on efforts to reinforce your brand. However, companies should avoid activities that adversely affect their image from the social perception.

Perception

It is customers who build brands and not companies. Fan page likes, plus 1s, and tweets develop your company's image and persona. You need to exceed your customers' expectations to create the right perception. Make sure that 80 percent of the content, activities, and conversations prove useful for your targeted buyers. When customers find that the products and services you offer are useful and solving their problems, it will create a positive impression on their minds. Consequently, consumers will perceive you as a good brand. You can reserve the remaining 20 percent as self-promotional. A professional Internet marketing company will help you build a positive brand perception.

Proof

By writing unique, interesting, and engaging content on social sites will develop trust with your customers. Quality content will help you establish your authority on the web.

Persuasion

It's not easy to win the trust and confidence of your customers on Facebook, Google+, or Twitter. It doesn't happen overnight! You have to keep publishing quality and persuasive content. Engage in meaningful conversations with your buyers. This will help your customers achieve social value from your brand.

Prominence

When you announce a major company event (say annual celebration), or inform your targeted audience about a new product launch, stand out from the clutter by publishing the right content at the right place on the fan page. The content should be strategically placed to gain prominence on fan pages. The announcement should get noticed.

Power

When you opt for professional social media marketing services, it's needless to say that you get an edge over your competitors. You enjoy a very powerful online presence and able to connect on a personal level with your existing and potential customers. All the 7P's will help boost your brand image to a considerable extent. It will give momentum to your business giving long-term and positive results.

Prevalence

It is true that quality is more important than quantity. Then, it doesn't mean that quantity doesn't matter at all. This is the reason content related to your company, products and services should be published on social media platforms regularly. It can be anything such as a short post, image or video content.

Do you have something more to share? Please comment.

About the Author: Josi Maran is a digital marketing expert and possesses ample knowledge about social media marketing services. As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about how an Internet marketing company works.