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What Makes Sitefinity The Ideal Cms Platform To Garner Customer Loyalty

By Expert Author: Alan Benson

A major part of building a successful brand online as well as offline involves engaging your customers. In the online world, an effective content management system is what you need to be in control of the experiences your customers have. At the same time, the system should be robust enough to liberate you from the complications of IT.

Sitefinity development India has gained momentum for exactly these reasons. With some excellent features that allow website owners to engage their visitors, this CMS framework is ideal for development and growth of customer loyalty.

Sitefinity allows you to give out more targeting messages with personalization

On this platform, it is possible to tailor your messages for specific audiences, allowing them to be much more effective. This CMS platform allows you to create roles which can define what audience type is able to view what content. This helps produce targeted and relevant experiences and each and every individual who visits your website. This ability to automatically personalize messages can be easily tested by developers who can impersonate each defined audience group before you publish your website.

Catering to your Audience on the Go

Many CMS platforms are restricted only to the PC. With Sitefinity, you do not need to restrict your mobile strategies. This flexible platform empowers website owners with unique business agility by allowing you to optimize all mobile platforms. With the ability to implement responsive web design techniques, you can make sure that your project for Sitefinity development India is mobile-friendly. Device specific and agnostic sites are crucial to your online marketing mix, and this platform helps you achieve that.

Creating Refined Email Campaigns

This CMS platform offers some excellent tools that aid in the optimization of customer engagement. One such tool is the email feature that allows you to test and perfect your marketing messages. Sitefinity allows you to create emails with the help of easy to use drag and drop tools that are easy to master. You can also personalize your emails for each recipient and refine your campaign with the help of advanced A/B testing.

This platform allows you send out emails and track deliveries and assess detailed reports that give you relevant MIS on the performance of your campaign. The easy to use platforms allow marketers to focus on strategy rather than its execution.

Social Media Integration

Another reason behind the moment gained by Sitefinity development India is the fact that it offers fantastic social media integration tools which allow you to share your messages on multiple channels. Whether you want to discuss a piece of industry news, cover an event, share offers or build awareness, this CMS platform allows you to do so. In addition to this, all your content can be easily syndicated via Atom or RSS and can also be directly published to Twitter or Facebook.

A User Interface that is Intuitive

If your website is difficult to update, chances are that it will become absolute in no time. The intuitive interface offered via Sitefinity developers India makes it easy for anyone to safely access, update and create new content. With the help of the page editor, you can develop rich content and can also make use of the drag and drops widgets and layouts.

Finally, this platform makes it possible for marketers to use Google Analytics to measure the effectiveness of the website. With features like this, it is rather simple for website owners to attract visitors and garner loyalty.

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