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How To Spot A Great Miami Seo Company In 2013
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Choosing a Miami SEO company to help you unlock the power of the Internet can be a tricky endeavor, as SEO itself is a very fluid and ever-changing industry. Not all SEO companies offer the same services, nor do they have the same levels of experience and knowledge. Choose the wrong company and they may actually hurt your website's rankings and do damage that is hard to reverse through "black hat" SEO tactics. Avoiding these companies that game the system and their clients is important, so here is what you should be on the lookout for.
Types of Miami SEO Companies
There is really a lot out there, but again, they are not all alike. This overview will explain just how different SEO services can be from various companies.
Resellers are those who outsource all of their work to others and have no room for flexibility. They usually have a greater focus on generating traffic than on actual SEO services.
Cookie cutter companies are usually very large with lots of past clients and probably have a lot of expensive software and great-looking reports to impress you. Still, they are almost always behind on industry trends and changes in search engine algorithms, which means their services are not going to keep up with the changing times.
Medium-sized SEO companies are usually in the process of becoming a large cookie cutter company and they're striving for industry recognition and higher profits, usually at the expensive of their clients with poor performance or only short-term results.
The guy next door is the individual or web design firm that provides affordable SEO as a way of generating extra income. While they can usually follow basic guidelines, they do not have the necessary resources or knowledge to help you reach your goals.
Small boutique companies are similar to this last option and they usually have large contracts that allow them to remain open. They rely on their image to keep the doors open and they do not have the knowledge you're looking for.
What You Should Avoid
Always avoid any SEO company that guarantees rankings, submits your website to thousands of directories or makes promises that are unrealistic or cannot be guaranteed. These companies will usually promise you page one rankings and say they have industry secrets to get you there, but all they will do is use dubious techniques and may ruin your SEO in the long run.
What to Look for
A reputable and reliable Miami SEO company will have references and real clients you can contact with a clear strategy that they will share with you. They should also provide you with credible, easy-to-understand information that you can understand to back up their plan. They should incorporate a social media campaign into your overall SEO strategy and they will provide regular reports from Google Analytics. Above all else, these companies will stay up-to-date on any trends and algorithm changes to avoid your site getting penalized and help you see the results you're after. It's not necessary to pay a fortune, either, as affordable SEO is possible that will get you long-term results without any tricks.
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