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The Lightest Mens Cufflinks
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At the same time, these franchisees are often “brand consciousness style” old shop, their narrow view of development and the concept of paranoia too many brands do not want to interfere in its management, marketing, and other core business. Strong distinction between consciousness and development contrary to the concept of making the focus of these companies can choose to take care of Direct system, but to truly become a stumbling block to such enterprises bigger and stronger also joined the system is loose and weak. Brand awareness in the final analysis is the question of perception. The styles of mens cufflinks can be described as numerous and diverse as possible. If there is no modern concept of brand development, then the corresponding operating system, management system, marketing system, distribution system, personnel system will not be able to build.
Frankly speaking, consciousness is the idea, but no idea of the strength of this business is unlikely to become bigger and stronger. Chinese product design without a soul who has to “mimic” and known worldwide, and this circle is in the cuff was highlighted in the head. Why is the price war is still the brand’s killer? I prefer the cufflinks of a simple style, suitable for all occasions. A cuff in the store because some styles, often in the B cufflinks shop there! If the brand is highly similar, but what is the same thing, then certainly someone cheap who advantage. In fact, the real problems the whole issue is nothing more than the goods sector cufflinks on two points: product positioning, product design issues. Product Positioning: Brand positioning Product positioning is the core expression, especially for cufflinks, this type of clothing to meet the people, “United States” and “personality” of commodities.
However, this is a shame so many cufflinks business thing, because a lot of jewelry for the domestic brands, its not a clear brand positioning, so naturally there is no real sense of the product positioning. In fact, both the vertical high, medium and low-end positioning, or will the emotional landscape orientation, technology orientation, and position relative to its product should be fit. Usually these cuff links can relatively show the man’s calm charm. Nawoerwo, its brand has been stressing that “security”, so Volvo’s airbag and anti-collision safety systems such as the configuration is always the highest in the high-end cars, which is the product positioning and brand positioning of the perfect fusion of a typical case.
However, cufflinks industry reality is that most domestic cufflinks are imitating and copying business other brands selling products, especially in the same region of the brand even more serious. In addition, a little cooler mens cufflinks will be better for the young boys for date or parties. In the price war, of course, imitation goods will have certain benefits, but long it? For a long time, but the soul of the brand will be hollowed out to make the brand completely reduced to “mark” or even no-name, and subjected to the new generation (80, 90) consumers abandon. Product design: If the product is the soul of the brand cufflinks, then the product design is the soul of the product itself.
Cuff on the top international brands such as Cartier, Tiffany Nicole, Van Cleef & Arpels, Steven Gerrard, with Graf and both are known for original designs. I always believe that the original design master works, and the brand itself is a reflection of power, and these works also can be spread and win the loyalty of many customers – for example, Di Stefani’s “crown inlaid diamond ring six claw”, even if the experience for decades, and now is the world’s most recognized consumer classic style. I am not a fan of Tiffany’s mens cufflinks. A general review of the domestic industry, cufflinks, it is a cottage heroic spirit, do you strike me copy copy! In fact, this situation caused by two main factors: first, the awareness and strategic vision problems.
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