https://www.123articleonline.com/rss/author/455571/pella-dynamicsArticles written by Pella Dynamics from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1515407/building-effective-digital-communication-frameworks The shiftâfrom vertical down communication to a horizontal multi-directional sharing of information. The digital age has transformed brand communication powerfully. Today, entities function in an environment where every interested party can propagate messaging and perceptionâinfluences through a multitude of online conduits.