https://www.123articleonline.com/rss/author/418330/olivia-walkerArticles written by Olivia Walker from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1445651/15-reasons-your-keywords-rankings-are-fluctuating-like-crazy Imagine that your game of choice gets updated. The rules suddenly become slightly different and you're required come up with a strategy to beat them yet again. This is what search engines do constantly.