https://www.123articleonline.com/rss/author/387605/growth-ganikArticles written by Growth Ganik from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1377565/customer-lifecycle-management-key-to-sustainable-business-growth-and-revenue This is where Customer Lifecycle Management (CLM) comes into play. It is a strategic approach that focuses on managing and optimising every aspect of a customer's journey, from initial awareness to turning them into clients and, finally, brand advocates. By effectively implementing this full-funnel approach, businesses nurture customer relationships, stimulate repeat purchases, and maximise their growth potential