https://www.123articleonline.com/rss/author/385187/abbas-jamilArticles written by Abbas Jamil from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1372034/understanding-the-customer-journey-a-blueprint-for-targeted-advertising The customer journey refers to the entire lifecycle of a customer's interactions with a brand, from initial awareness to post-purchase engagement. It is a multi-stage process, and understanding each stage is crucial for creating a successful targeted advertising strategy. Let's break down the customer journey into its key stages: