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<title>123ArticleOnline.com: TheDigitalFellow Consulting Firm</title><link>https://www.123articleonline.com/rss/author/382773/thedigitalfellow-consulting-firm</link><description>Articles written by TheDigitalFellow Consulting Firm from 123ArticleOnline.com</description><language>en-us</language><copyright>Copyright (c) 123ArticleOnline.com All rights reserved.</copyright>
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<title>&#39;How Content made me a Millionaire&#39;</title>
<link>https://www.123articleonline.com/articles/1367678/how-content-made-me-a-millionaire</link>
<description>Content technically changed my life. I consume content from everywhere. It&#39;s been an old habit. This habit changed my bank balance. It&#39;s simple, so all of you who are reading this can try it.

It is called &#39;Inbound Marketing&#39; by Hubspot (Brain &#38; Dharmesh Shah). Please note that Hubspot didn&#39;t pay me to write this. This mention was necessary as it is the best thing to have happened to my life.

After my not- so-enriching corporate life when I planned to start my consulting firm, the biggest challenge was getting business.</description>
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<title>100% guaranteed ! How to spot a Fake Digital Resource in India ?</title>
<link>https://www.123articleonline.com/articles/1367392/100-guaranteed-how-to-spot-a-fake-digital-resource-in-india</link>
<description>With the rise of digitalization in India, there has been an influx of fake digital resources. This article will help you spot a fake digital resource in India.

Inadequate knowledge of marketing Models, marketing rules, and marketing theories
Unfortunately, there is no one-size-fits-all answer to this question. However, there are some general tips that can help you spot a fake digital resource in India.
When it comes to digital resources, there are a lot of fake ones out there. India is no exception. While there are many legitimate and useful digital resources available in India, there are also a lot of fake ones. So how can you tell the difference?</description>
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<title>2008-2020: My Lessons in Digital Transformation</title>
<link>https://www.123articleonline.com/articles/1367461/20082020-my-lessons-in-digital-transformation</link>
<description>The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen digital media and infrastructure grow with me.

At the risk of blowing my own trumpet, I want to put it on record that while my peers were either indifferent or dismissive of the digital ecosystem, I was actively learning from the daily changes.

In this blog, I share with you my personal transformation that is closely related to the digital transformation of the world as it started more than a decade ago.</description>
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<title>7 Reasons Why Ad Agencies Will Disappear Fast</title>
<link>https://www.123articleonline.com/articles/1367673/7-reasons-why-ad-agencies-will-disappear-fast</link>
<description>Conferences, all over the globe and including India, dedicated to themes like &#39;The Future of Advertising&#39; are an indicator that there is a crisis going on. It&#39;s something that all businesses are concerned about. After all, a lot depends on the advertising industry because advertising has been an indispensable part of the means to generate revenue for all industries.   Yet, conferences can be great venues to start spreading lies, or wishful thinking, to say the least. Because conferences are a way of advertising, no conference organizer is going to let it be known that advertising in the old-fashioned sense of the term (print, TV, radio) is dying. And so are ad agencies.   Because you may not be sure about whether to believe in the &#39;the-future-of-advertising-is-bright&#39;, you should read these 7 reasons why ad agencies are fast disappearing.</description>
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<title>7 Reasons Why Indian Traditional Companies Don&#39;t Understand Data Driven Approach</title>
<link>https://www.123articleonline.com/articles/1367394/7-reasons-why-indian-traditional-companies-dont-understand-data-driven-approach</link>
<description>The Data-Driven approach has converted the way information is processed, analyzed, and evaluated. It is also one of the most important models for Marketing in today&#39;s world with techniques like &#39;CRM&#39; being data-driven. In this article, you will find 7 reasons why Traditional Indian Companies don&#39;t understand Data Driven approach.</description>
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<title>75% fake digital marketers is looking for jobs In India</title>
<link>https://www.123articleonline.com/articles/1367224/75-fake-digital-marketers-is-looking-for-jobs-in-india</link>
<description>As the digital marketing industry continues to grow, so does the number of fake digital marketers. In India, it is estimated that 75% of all digital marketers are fake, and they are looking for jobs. This is a problem because employers are often duped into hiring these fake marketers, who then do not deliver on their promises.

The rise of a fake digital marketer in India
There has been a rise in the number of fake digital marketers in India. These are people who claim to be experts in digital marketing but do not have the skills or experience to back up their claims. They often create fake profiles on job websites and social media and contact potential employers with false information.

These fake digital marketers can be very convincing. They may have a good understanding of digital marketing jargon and techniques. However, they lack the practical skills and experience needed to be a successful digital marketer. As a result, they often end up costing their employers time and money and causing them reputational damage.</description>
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<title>80% Cv are fake, 75% LinkedIn Profile are manipulated, 90% information are bloated to Impress</title>
<link>https://www.123articleonline.com/articles/1366543/80-cv-are-fake-75-linkedin-profile-are-manipulated-90-information-are-bloated-to-impress</link>
<description>It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job or to inflate their egos. However, what people don&#39;t realize is that by doing this, they are only setting themselves up for disappointment.</description>
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<title>95% Companies may not be getting the best talents on Digital Marketing ?</title>
<link>https://www.123articleonline.com/articles/1367248/95-companies-may-not-be-getting-the-best-talents-on-digital-marketing</link>
<description>It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job or to inflate their egos. However, what people don&#39;t realize is that by doing this, they are only setting themselves up for disappointment.  
How to Spot a Fake digital CV or fake digital LinkedIn Profile?
Carefully read his/ her Bio then read the about me section, if you find a change in tonality, then it&#39;s definitely copied from other profiles.
Check their career moves in digital, we saw suddenly a 15 yrs experienced call center manager became the Chief digital Head after doing 2 online courses.
If he/ she is a digital person then his online behavior will show it. Get an expert to track &#38; audit this for you.</description>
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<title>Clients are God, but I am an Atheist!</title>
<link>https://www.123articleonline.com/articles/1367691/clients-are-god-but-i-am-an-atheist</link>
<description>Win the hearts of your employee, not your clients!
To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 years of experience, I have seen companies treating their clients as a god, but their employees as slaves. For such companies, it merely takes 24 hours to replace an employee. But is that the right practice to follow?

Having seen many such instances throughout my life, I&#39;d thought of not missing using my authority, if I attain a position, someday.</description>
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<title>Content Strategies Blueprint: Your Brand Should Follow</title>
<link>https://www.123articleonline.com/articles/1367462/content-strategies-blueprint-your-brand-should-follow</link>
<description>An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what anyone is searching for in any field.

Creating content the right way
How would one create content that customers like? There is no shortcut to it as studying the personality of prospective buyers is the key to choosing what works for your customer and what doesn&#39;t. This leads to persona study, an indispensable aspect of digital content marketing, where the buyer goes through several phases of education about the brand.</description>
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<title>Hire a Digital Marketing Team or Outsource to an Agency?: 3 Options for You to Consider</title>
<link>https://www.123articleonline.com/articles/1367645/hire-a-digital-marketing-team-or-outsource-to-an-agency-3-options-for-you-to-consider</link>
<description>Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield any results.

If you believe in giving digital marketing a serious effort, you may want to seek professional help. Either hire an in-house digital marketing team. Or hire a digital marketing agency.

We think that you should understand both options in totality before taking a decision. Most advice around choosing between having an in-house team and outsourcing to an agency revolves around budget consideration.</description>
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<title>HOW AN E-BOOK CAN HELP YOUR BRAND&#39;S MARKETING? 15 Oct, 2022</title>
<link>https://www.123articleonline.com/articles/1367675/how-an-e-book-can-help-your-brands-marketing-15-oct-2022</link>
<description>&#39;Content is the price of entry for relevance in our society&#39;.
Gary Vaynerchuk said that and he is right whether you like it or not.

An eBook and other content are the 2019 version of a salesman for your business. They will push forward possible clients along the sales funnel.

The sole purpose of eBooks, among other content, is to provide value. To provide complex and complicated information in a simpler format. For example, in the form of an infographic.</description>
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<title>How Content Auditing Can Shape Your Brand Strategy</title>
<link>https://www.123articleonline.com/articles/1367471/how-content-auditing-can-shape-your-brand-strategy</link>
<description>We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments.

You&#39;d think, wow! That&#39;s being ambitious. Good going! Surely they had a solid strategy to get there?

But that&#39;s where the good part of the story ends. Their strategy was to do whatever it took (basically build content) to showcase their infrastructure and get students to enroll. For saying, we have 100 CCTV cameras installed on our premises, so it&#39;s safe, and so enroll with us.

We came across another educational institution, a competitor of theirs, that had over 200 CCTV cameras. And they weren&#39;t even talking about it to get enrolments.

Do you see the problem?</description>
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<title>How Our Websites Get Hacked Because of Silly Loopholes</title>
<link>https://www.123articleonline.com/articles/1367690/how-our-websites-get-hacked-because-of-silly-loopholes</link>
<description>It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me suddenly and said our website is not working.

June 1st, to be precise. Our website was hacked. When I heard the words, I didn&#39;t know it was going to be a month of embarrassment and loss. When I checked the website the previous day, it was there. And suddenly, it wasn&#39;t.</description>
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<title>How thedigitalfellow culture was formed?</title>
<link>https://www.123articleonline.com/articles/1367405/how-thedigitalfellow-culture-was-formed</link>
<description>The culture we have at thedigitalfellow comes out of frustration and anger.

 
I realized that I can&#39;t work with less knowledgeable seniors or people.</description>
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<title>How to Manage Business Challenges in Times of Unforeseen Emergency</title>
<link>https://www.123articleonline.com/articles/1367464/how-to-manage-business-challenges-in-times-of-unforeseen-emergency</link>
<description>If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would that be?

Would it be: how to sell more, earn more, go crazy looking at your stock being sold at sky-high prices? Because you&#39;ve waited long for the situations in which people would not really mind buying whatever is available. Because you have only one product/service to sell and you want to capitalize on it right now.

Or, would it be: how to give people what they want without taking advantage of them? Because you could have never imagined that demand and supply would reach such a pathetic state. Because you have only a product/service to offer to people but they are going to need a lot more than this one thing.</description>
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<title>How to Protect Your Business from De-growth?</title>
<link>https://www.123articleonline.com/articles/1367455/how-to-protect-your-business-from-de-growth</link>
<description>The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about what measures to take in the face of the problem of loss of revenue.  
How have you been experiencing this phase? Most people think they should maximize their marketing activity in order to sell more and get more revenue.

We think that pumping a lot of money into advertising/marketing is missing the point. Read on to find out how it&#39;s not just ad agencies that can help you take care of your business.

If the root of your problem is not bad advertising or marketing, why will you hire an ad agency? We propose you give a thought to working with consultants.

Let&#39;s see why.</description>
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<title>Leaders may not be replaced by AI but leaders that understand AI will replace those that don&#39;t</title>
<link>https://www.123articleonline.com/articles/1366514/leaders-may-not-be-replaced-by-ai-but-leaders-that-understand-ai-will-replace-those-that-dont</link>
<description>With the rapid expansion of AI technology and its impact on business, it&#39;s important for leaders to stay ahead of the curve and understand how AI can help their businesses grow. But what happens when those in charge don&#39;t have the technical chops to implement AI properly? That&#39;s where leaders who understand AI come in - they can help to guide and manage the technology while ensuring its proper use.</description>
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<title>Linktree: Amazing insights of this marketing game-changer</title>
<link>https://www.123articleonline.com/articles/1367661/linktree-amazing-insights-of-this-marketing-game-changer</link>
<description>Master Key to TheDigitalFellow Digital Assets

Are you a creator, entrepreneur, or brand custodian trying to make it big online? If you are, you must have felt the pain to gather all your followers across different platforms in one go. Thankfully, there are some great applications out there that bring all your work under one platform so that your readers don&#39;t have to search for multiple platforms elsewhere. Linktree is an app trending on top among all such options and The Digital Fellow has had a pleasing experience with it. Let&#39;s get into the specifics of this tool.</description>
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<title>Nearly 70% of Digital Transformation initiatives fail, Here is Why?</title>
<link>https://www.123articleonline.com/articles/1367391/nearly-70-of-digital-transformation-initiatives-fail-here-is-why</link>
<description>Why Digital Transformation failure is costly?
Digital transformation is often lauded as a way for businesses to save money and become more efficient. However, it&#39;s not always successful. In fact, according to a recent study, nearly 70% of digital transformation initiatives fail.

So, why is digital transformation so difficult, and why do so many businesses fail at it? There are a number of factors, but one of the most important is that businesses don&#39;t always invest enough in change management.

In other words, they don&#39;t think about how to get their employees on board with the new changes. As a result, the changes are often met with resistance and never fully take hold.</description>
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<title>Persona building: Getting into your buyers&#39; minds</title>
<link>https://www.123articleonline.com/articles/1367648/persona-building-getting-into-your-buyers-minds</link>
<description>Buyer Persona: The secret ingredient for your digital success
Intro
Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the time but hardly yield satisfactory results as they ignore persona building.

While some think that they don&#39;t require any persona research since they know the user very well, others think that it is a time-consuming process and skip it as they cannot foresee any ROI directly. Some people also treat persona and demographics (also known as target audience) as equal and hence, decide to skip persona building.</description>
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<title>Questions That Will Help You Find the Best Digital Marketing Agency</title>
<link>https://www.123articleonline.com/articles/1367689/questions-that-will-help-you-find-the-best-digital-marketing-agency</link>
<description>Everybody wants to do digital marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.  
If you need a digital marketing agency but do not know, where and how to find it, read on.

CEOs, Marketing Heads, Brand Managers, Founders, and other top leaders in charge of businesses, in India at least, tend to be very agency-savvy. But the agency type they have conventionally handled is the traditional type. Most leaders do not get the difference between an advertising agency and a digital marketing agency.</description>
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<title>Revealed: The Digital Fellow&#39;s Data-driven Content Marketing Approach</title>
<link>https://www.123articleonline.com/articles/1367457/revealed-the-digital-fellows-data-driven-content-marketing-approach</link>
<description>In recent times, we&#39;ve had a lot of clients talking about their own content debut.

In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.

They find themselves surprised. They still have a question, &#39;How difficult can it be to create content? Anyone literate enough can do it. And we know our business in and out. So we can definitely do it.&#39;</description>
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<title>Shocking but true, 90% of Indian Digital Marketers don&#39;t know Buyers Persona!</title>
<link>https://www.123articleonline.com/articles/1367212/shocking-but-true-90-of-indian-digital-marketers-dont-know-buyers-persona</link>
<description>With the increasing competition in the digital market, it is essential for businesses to identify their buyers&#39; pain and frustration points.

However, according to a report by Accenture, 90% of Indian digital marketers don&#39;t know how to do this.

In this article, we will discuss how you can use buyer persona mapping to identify these points. We will also showcase a few tools that can help you with this task.</description>
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<title>Should You Be Creating Funnel-wise Content across the PLC Curve?</title>
<link>https://www.123articleonline.com/articles/1367466/should-you-be-creating-funnel-wise-content-across-the-plc-curve</link>
<description>The short answer is yes.

An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving.

The purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.</description>
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<title>The Rise of Fake Digital Marketer in India</title>
<link>https://www.123articleonline.com/articles/1367233/the-rise-of-fake-digital-marketer-in-india</link>
<description>There has been over 80% Rise of Fake Digital Marketing People in India in 2022. It seems like everywhere you look these days, someone is trying to sell you on digital marketing. They promise to help you increase your website traffic, get more leads, and make more sales. But how do you know if they&#39;re the real deal? In this article, we&#39;ll explore the rise of fake digital marketing people in India and how to spot them so that you don&#39;t get taken for a ride.
The sudden rise of digital in India &#38; Drop in Attention Span
Digital marketing has been on the rise in India for a few years now. With the increasing use of smartphones and the internet, more and more businesses are turning to digital marketing to reach their target audiences. However, there is a new problem that is emerging in India - the rise of fake digital marketing people. There are many digital marketing agencies and individuals who claim to be experts in the field, but who are actually just looking to make a quick buck. These fake digital marketers often use a black hat, click baits, bad practices, and buying followers techniques that can get your digital assets banned from Google or other search engines. They may also use low-quality or plagiarized content, which will damage your reputation and hurt your chances of ranking well in search results, and wrong UI/UX to harm your customer experience.</description>
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<title>Things That Slow Down Digital Revolution In The Nation</title>
<link>https://www.123articleonline.com/articles/1367404/things-that-slow-down-digital-revolution-in-the-nation</link>
<description>In spite of the slow penetration of the internet in the lesser-known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all of you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak.

Our country may be shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an ex-CMO of many an organization, I have had the privilege of being stumped while working with marketers and clients who are not up to the game.</description>
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<title>Website Audit: Is Your Website Suffering from a Lack of Audit?</title>
<link>https://www.123articleonline.com/articles/1367468/website-audit-is-your-website-suffering-from-a-lack-of-audit</link>
<description>Think about your home - entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything is as clear as you can.
Now think of your website. The homepage. The service or product pages. The contact page. The careers page.

Does thinking about your home and your website one after the other bother you? Or does it really make you feel &#39;at home&#39;? Or are you confused about what to think?

Chances are you have never got your website audited. Or you&#39;d have a lot of clarity about what to make of your website - its purpose and its structure.</description>
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<title>What all skill a full stack digital marketer must have as per Indian market ?</title>
<link>https://www.123articleonline.com/articles/1367206/what-all-skill-a-full-stack-digital-marketer-must-have-as-per-indian-market</link>
<description>As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social media marketing and email marketing, you need to be able to do it all! In this article, we&#39;ll go over some of the skills that you&#39;ll need to have in order to be a successful full-stack digital marketer in India.

What digital skills a senior full-stack marketer must be required to bring value to organisation ?

In today&#39;s digital world, organizations are expecting their senior marketers to have a wide range of skills.</description>
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<title>What are the 10 consequences of hiring a Fake Digital Marketer - faced by the industry?</title>
<link>https://www.123articleonline.com/articles/1367238/what-are-the-10-consequences-of-hiring-a-fake-digital-marketer-faced-by-the-industry</link>
<description>Are you looking for a reliable Digital Marketing Person? Do you want to know what are the 10 consequences of hiring a fake digital marketer? In this article, we will discuss the 10 consequences of hiring a fake digital marketer and how you can avoid them.

1st consequence, they will kill a digital culture
When a company hires a fake digital marketer, the consequences can be deadly to digital culture. A fake digital marketer is someone who is not qualified to do what they are claiming to do. This can lead to serious damage to a company&#39;s online presence and brand.</description>
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<title>What are the list of Skills &#38; Knowledge required for a Full Stack Digital Marketing Head across Industries ?</title>
<link>https://www.123articleonline.com/articles/1367229/what-are-the-list-of-skills-knowledge-required-for-a-full-stack-digital-marketing-head-across-industries</link>
<description>There are many skills that you need to have in order to be successful in the workforce today. Whether you&#39;re looking for a career change or just want to upgrade your current skills, learning new things can be pretty daunting. But don&#39;t worry, we&#39;re here to help! In this article, we&#39;re going to share with you a list of 10 skills that will help you stand out in the job market. So read on and get started on building your resume today!

What are the Full Stack Digital Marketer&#39;s Skills?
Digital is the process of managing a company&#39;s online presence and strategy to generate leads, convert browsers into buyers, continuously improve website performance, increase the Lifetime value of consumers, stop customer churning, retain old customers, increase consultations, increase brand equity, brand value, brand stickiness, managing profitability &#38; brand&#39;s KPI.</description>
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<title>What Brand Custodians Ought to Know about Digital Marketing Agencies</title>
<link>https://www.123articleonline.com/articles/1367674/what-brand-custodians-ought-to-know-about-digital-marketing-agencies</link>
<description>Are you planning to hire a digital marketing agency for your business? Read on to find out what you should first know about how digital marketing agencies work.

Digital marketing agencies fall under 3 broad categories.
The Niche digital marketing agencies
The Semi or pseudo-digital marketing agencies
The Ad Hoc digital marketing agencies</description>
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<title>What Is Brand Audit and Why Do You Need One?</title>
<link>https://www.123articleonline.com/articles/1367687/what-is-brand-audit-and-why-do-you-need-one</link>
<description>As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford.

But how do you know if the audiences are seeing your brand the way you want them to?

How do you know if your way of projecting your brand is the right way?

Enter Brand Audit.

What is a brand audit?
A brand audit is a process of determining how well your brand communication meets the goals you have set for your business.</description>
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<title>What Is the Purpose of Your Brand &#38; What You Can Learn from the Purpose of The Digital Fellow</title>
<link>https://www.123articleonline.com/articles/1367456/what-is-the-purpose-of-your-brand-what-you-can-learn-from-the-purpose-of-the-digital-fellow</link>
<description>What is the purpose of your brand? Is it to become number one in your industry?
Most clients approach us with the same idea.
In this blog, we turn to the idea of the purpose of a brand to explain the dos and don&#39;ts of defining your purpose. The example of how we wrote our purpose might help you think about where you are headed and why. And whether you&#39;d like to change the direction you&#39;re currently taking in the journey of your brand.</description>
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<title>What&#39;s the difference between Ad Agencies vs Consulting Firms?</title>
<link>https://www.123articleonline.com/articles/1367467/whats-the-difference-between-ad-agencies-vs-consulting-firms</link>
<description>Whom Should You Hire for Solving Business Challenges after Covid-19?
Now hear carefully and Know the difference with the help of comparison and contrast.

1. Area of Expertise
Ad Agencies work on Specific marketing domain
Consulting Firms work on Specific business domain market
2. Area of Knowledge Base
Ad Agencies work on Creative-driven solution approaches to branding &#38; Marketing
Consulting Firms work on Knowledge, Intelligence, Insights, forecasts, and a Data-driven approach to Markets, Industries, Segments, Category &#38; brands.</description>
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<title>Who is a Digital Marketing Head and Why You Haven&#39;t Found One Yet</title>
<link>https://www.123articleonline.com/articles/1367672/who-is-a-digital-marketing-head-and-why-you-havent-found-one-yet</link>
<description>Are you among the ones complaining that you just can&#39;t find the right candidate to head your digital marketing team?

Or do you sometimes doubt if you&#39;ve been guiding your digital marketing well?

In both cases, it will help you immensely if you took a step back and thought about what you expect your digital marketing head to do. Perhaps your business degree and your expertise in marketing do not overlap with the skills and KRAs used to understand digital marketing. And that&#39;s completely okay.</description>
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<title>Why 80% Data Hypocrisy Is seen in India?</title>
<link>https://www.123articleonline.com/articles/1367244/why-80-data-hypocrisy-is-seen-in-india</link>
<description>DATA - everybody is talking about it. But just 24 % of India&#39;s entire workforce uses data to make decisions. Good data is not being used by India&#39;s most important people-CEO, CXO, and HR. Nearly 70% of CXOs feel that data is only useful when it&#39;s handled by skilled professionals, but a good 54% of them use it as an essential component. Data is a buzzword these days. If a company isn&#39;t already planning to use data analytics in their workplace, then they definitely want to increase their data-driven approach, right? Not necessarily. In fact, many Indian organizations aren&#39;t saying this either but that doesn&#39;t stop us from believing it&#39;s true. In this article, CXO will give examples of when they&#39;ve seen bias and misuse go unchecked as Indians traveled abroad.</description>
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<title>Why 90% digital brands fail in Indian markets ?</title>
<link>https://www.123articleonline.com/articles/1367219/why-90-digital-brands-fail-in-indian-markets</link>
<description>Digital marketing is all the rage these days, with most businesses trying to increase their online presence in order to attract more customers.

However, not all brands are successful when it comes to digital marketing in India. In this article, we will explore why 90% of digital brands fail in India and how you can improve your chances of success.

Digital marketing is now a norm in many Western countries, and for good reason. It&#39;s a highly effective way to reach consumers and drive traffic to your website or business. However, it&#39;s not as common in India where traditional methods of marketing such as print advertising and radio still hold sway.</description>
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<title>Why 90% mostly gut feeling are used while Data is not taken seriously in India?</title>
<link>https://www.123articleonline.com/articles/1367221/why-90-mostly-gut-feeling-are-used-while-data-is-not-taken-seriously-in-india</link>
<description>Data analysts are only found in top data-driven companies.
Data analysts are only found in top data-driven companies. Today Businesses around the globe are using data-driven algorithms to make crucial decisions. In India, data analysts are mostly found in top data-driven companies like Snapdeal, Zomato, OLX, and Quikr. Data is not taken seriously in India. Most businessmen still depend on their gut feeling to conclude a successful venture. A company cannot survive without analyzing data and taking it into consideration when planning their strategy.</description>
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<title>Why Gut feeling decision making is dead &#38; 100% data should drive decisions in business ?</title>
<link>https://www.123articleonline.com/articles/1367217/why-gut-feeling-decision-making-is-dead-100-data-should-drive-decisions-in-business</link>
<description>We&#39;ve all been there - you&#39;re making a decision in your head and you just don&#39;t feel right about it. You might even go so far as to convince yourself that your gut feeling is the only logical decision, when in fact data can often prove you wrong. In this article, we&#39;ll be taking a look at how data can help us make better business decisions, and how we can start using it to override our intuition.

 
What is the problem with gut-feeling decision-making?
There are a number of problems with relying too much on gut feeling when making decisions in business. First, gut-feeling decision-making is often subjective and can be influenced by emotions rather than facts. This means that gut-feeling decision-making can lead to mistakes based on inaccurate assumptions or incomplete information. Second, gut-feeling decision-making is often biased and doesn&#39;t take into account the potential consequences of a decision.</description>
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<title>Why India lack data maturity? 70% CXO can&#39;t leverage data to the fullest level?</title>
<link>https://www.123articleonline.com/articles/1367395/why-india-lack-data-maturity-70-cxo-cant-leverage-data-to-the-fullest-level</link>
<description>Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing, and collecting data.   India is a country that is rich in new businesses but remains very data scarce. This article examines issues around the lack of data in India and what it means for businesses around the world. Topics investigated are how companies should handle their limited data, and the importance of becoming more data literate as there becomes a shortage. Gaining publicity as well as points about globalizing field skills like data science to build core competencies for emerging markets like India.</description>
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<title>Why India lacks data maturity ?</title>
<link>https://www.123articleonline.com/articles/1367692/why-india-lacks-data-maturity</link>
<description>Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing and collecting data.

India is a country that is rich with new businesses, but remains very data scarce. This article examines issues around the lack of data in India and what it means for business around the world. Topics investigated are how companies should handle their limited data, and the importance of becoming more data literate as there becomes a shortage. Gaining publicity as well as points about globalizing field skills like data science to build core competencies for emerging markets like India.</description>
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<title>Why India talks digital, but acts less</title>
<link>https://www.123articleonline.com/articles/1367454/why-india-talks-digital-but-acts-less</link>
<description>There is no denying the fact that &#39;Digital&#39; is the latest buzzword that has taken India by storm. With internet penetration walking its steps slowly in the lesser-known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all of you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak. Our country may be shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an Ex-CMO of many an organization, I have had the privilege of being stumped by a few experiences of marketers and clients who are not up to the game. Here are some of them to talk about.</description>
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<title>Why most CXO see marketing is a cost &#38; not an Investment ?</title>
<link>https://www.123articleonline.com/articles/1366546/why-most-cxo-see-marketing-is-a-cost-not-an-investment</link>
<description>If you&#39;re like most CXO&#39;s, you see marketing as a cost. And while it&#39;s true that there are associated costs to marketing - such as hiring staff, creating and distributing content, etc. - the return on investment (ROI) for many companies doesn&#39;t justify the expense. So what&#39;s wrong with marketing?

There are a few things at play here. First, if you&#39;re not careful, you can end up spending more money on marketing than you ever expected. Second, your company may not see a lot of immediate returns from investing in marketing - which can have a negative impact on morale and productivity. Third, other areas of your business may be getting more attention than marketing, and if this is the case your brand may be taking a back seat.</description>
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<title>Why Not All Applicants Make It to the Office Desk</title>
<link>https://www.123articleonline.com/articles/1367459/why-not-all-applicants-make-it-to-the-office-desk</link>
<description>We are not a digital agency. Nope.

 
Which instantly makes us not mediocre. Just kidding. Or am I?
Let&#39;s get to the point.

 
We are digital and social media marketing consultants. With the mentality of a media company.

 
You too should have a media company mentality. Maybe I&#39;ll write a blog about that someday.

 
Our vision is to see ourselves ranking among the top consultants in the world.

 
We think we are competing with the KPMGs, Price Waters, and Deloittes of the world.</description>
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<title>Why the average Digital Health Score of Indian brands are so poor ?</title>
<link>https://www.123articleonline.com/articles/1367390/why-the-average-digital-health-score-of-indian-brands-are-so-poor</link>
<description>In recent years, India has made a great development in the field of digitalization. The Indian government has been promoting digitization in order to make the country future-ready. However, it seems that Indian brands are still lagging behind when it comes to digital health. In this article, we will try to find out the reasons why this is so and what can be done to improve the situation.</description>
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<title>Why Transformations are hard, digital ones are harder and Mindset is hardest ?</title>
<link>https://www.123articleonline.com/articles/1367250/why-transformations-are-hard-digital-ones-are-harder-and-mindset-is-hardest</link>
<description>As anyone who has undergone a digital transformation can attest, it is not an easy process.  There are a lot of moving parts, and it can be difficult to keep track of everything. Additionally, there is a lot of pressure to succeed. After all, these days, businesses must be able to compete in the digital world or risk being left behind.
But while the challenges of a digital transformation are significant, they are not insurmountable. With the right approach and mindset, any business can successfully make the transition to a digital model.

So what is the right mindset for a successful digital transformation? First and foremost, it&#39;s important to have a growth mindset. This means understanding that there will be bumps along the way and that setbacks are simply part of the journey. It also means being open to new ideas and ways of doing things. After all, part of what makes a successful transformation is being willing to try new things and think outside the box.</description>
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<title>Why Transformations are hard, digital ones harder and Mindset is hardest?</title>
<link>https://www.123articleonline.com/articles/1367458/why-transformations-are-hard-digital-ones-harder-and-mindset-is-hardest</link>
<description>Hello, and welcome to the blog section. Here, we&#39;ll be discussing the difficulties and challenges that come with digital transformations. We&#39;ll also be exploring the mindset that is necessary for success in this arena.

As anyone who has undergone a digital transformation can attest, it is not an easy process. There are a lot of moving parts, and it can be difficult to keep track of everything. Additionally, there is a lot of pressure to succeed. After all, these days, businesses must be able to compete in the digital world or risk being left behind.

But while the challenges of a digital transformation are significant, they are not insurmountable. With the right approach and mindset, any business can successfully make the transition to a digital model.</description>
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<title>Why We Are Doctors At Heart And Digital Consultants By Profession</title>
<link>https://www.123articleonline.com/articles/1367684/why-we-are-doctors-at-heart-and-digital-consultants-by-profession</link>
<description>When was the last time you had the hospital around the corner call you up? To tell you about their &#39;admit one patient and get breakfast free&#39; offers? Or when was the last time your family doctor told you about how his prescribed medicines are better than the other doctors in the area? Do they call and follow up on you showing up for your appointment? On the contrary, they make you wait for your appointments.

When they finally see you, do you question their diagnosis? or the medicine they just prescribed? Most probably you listen to them. To their diagnosis. Their suggested tests and even buy all the medicine they just prescribed. No matter how expensive they are.

You do all this, as they are not the ones that need you, it&#39;s quite the contrary. As you go to the doctor when you have a problem. It is simple to leverage.</description>
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<title>Why We See Startups in the Digital Domain Fail So Quickly?</title>
<link>https://www.123articleonline.com/articles/1367681/why-we-see-startups-in-the-digital-domain-fail-so-quickly</link>
<description>People don&#39;t take advice:

I have come across most people who are like &#39;I know it all&#39; attitude. They feel if you use the startup tag on your chest, you get attention. Attention from the government, your peers, and obviously from investors. Cheap thrills. I come across people who can&#39;t even think or come up with an original idea, they call it inspiration but actually they bluntly copy from others. They just want success come what may. Money is the goal, not value. If you advise them to test their idea before starting a swanky office, they hate you. As the result, I see 30 % of the startups can&#39;t pay salaries or even rents and they perish within 6- 10 months. They burn fast. They will never spend their time and energy testing an idea before believing it. Romancing their own idea makes them fail fast. Gut feeling is what they mainly rely on.</description>
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