https://www.123articleonline.com/rss/author/366662/d-john-carlsonArticles written by D John Carlson from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1329762/five-strategies-for-eliminating-waste-in-marketing Cost-effective marketing involves the strategic leveraging our knowledge of consumer behaviour aligning this with consumer, community, social, marketing and technology trends. Profitability is maximized when marketers understand the strategies to counter research findings that 30% of all digital advertising and 60% of all marketing fails to generate a return on investment.