https://www.123articleonline.com/rss/author/359253/ruhi-aroraArticles written by ruhi arora from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1315484/best-seo-company-in-sonipat-india When it comes to paying, well, as the name suggests, with paid search traffic is paid. You pay-per-click (PPC) on a cost-per-click (CPC) basis. What that means is, you pay a fee every time a user clicks on your ad. So instead of relying on organic traffic to your website, you buy traffic for your page by paying Google to show your ad when your visitor does search for your keyword. For organic search, traffic is free, although it does require an investment of both resources and time.