https://www.123articleonline.com/rss/author/343902/fiona-boseArticles written by Fiona Bose from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1298053/popularity-of-search-engine-optimization What is Search Engine Optimization? Search engine optimization (SEO) is an integral part of any digital marketing strategy. It is the process of improving the visibility of a website or a web page in a search engine's unpaid results to maximize the number of visitors to a particular website by ensuring that the site appears high on SERPs.