https://www.123articleonline.com/rss/author/330152/pankaj-singhArticles written by pankaj singh from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1275230/what-is-abm-marketing Account based marketing based on B2B marketing in which marketer focused on best fit account and turn them into customer. In today's time there is abundance of information, marketers always fight to get high value customers with highest ROI. To reach their goal marketers employ strategies that locate, engage with, and close deal with high value accounts that matters most. Account based technologies have been great success because they engage customers on their term using digital channels other than emails and phone calls.