https://www.123articleonline.com/rss/author/302568/fizfy-fizfyArticles written by fizfy fizfy from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1225400/fizfy-best-social-proof-app-to-skyrocket-conversions The Power of Social Proof in Digital Marketing https://www.123articleonline.com/articles/1230190/the-science-and-secrets-of-social-proof The term 'social proof' came later and in 1984 and it was given by Robert Cialdini but this behaviour of a human in which one person is easily influenced by the group of people is studied since the beginning of 20th century. Muzafer Sherif, a social psychologist in the year 1935 discovered a difference between the opinion of the person who makes his decision by watching others and also people who don't do that. It was seen that people were making and changing decision when they were exposed to a large number of people.