https://www.123articleonline.com/rss/author/258872/krutarth-patelArticles written by Krutarth Patel from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. https://www.123articleonline.com/articles/1176419/advertising-strategy-forget-the-4-ps-what-are-the-4-cs The article is all about the new concept of marketing that is 4Cs - Consumer needs, Cost, Convenience and Communications. How this 4C's help the marketers and deliver message to their prospects and get more revenue form it.