Here's the recent articles submitted by kevin le guyader
Articles By kevin le guyader
The Cost Of Inaction: How Customer Click-aways Drain Your Profits
By: kevin le guyader
UK retailers lost a staggering £38 billion to cart abandonment in 2024. This problem is only getting worse, with losses jumping 11% since 2023. Nearly a quarter of all online transactions slip away right at the finish line. As you're reading this, potential buyers are adding items to their baskets on your site, only to leave before buying. The current cart abandonment rate is a whopping 70.19%. That means 7 out of every 10 shoppers who seem ready to buy end up walking away.(read
entire article)
View : 1734 Times
Category : Marketing
Recover, Retain, Repeat: The Future Of Cart Recovery And Revenue Growth
By: kevin le guyader
A browser tab clicks shut. The shopping expedition that promised much comes to an abrupt end even before reaching its desired destination. For e-commerce retailers, these moments are more than just missed chances; they're potential goldmines ready to be tapped into. Cart abandonment might look like the end of a customer journey, but smart businesses know it's really the start of a strategic recovery effort.(read
entire article)
View : 54 Times
Category : Marketing
Boost Your Bottom Line With Smart Abandoned Basket Emails
By: kevin le guyader
Discover how UK retailers can recover lost sales with abandoned basket emails. Learn proven strategies, GDPR-compliant setup tips, and a 3-step email sequence that boosts conversions by up to 25% while cutting marketing costs by 40%.(read
entire article)
View : 62 Times
Category : Marketing
Ai Segmentation Tools: Smarter Targeting For Modern Marketers
By: kevin le guyader
AI customer segmentation elevates marketing from mere guesswork to targeted, behaviour-driven strategies. This technology empowers businesses to see customers as unique individuals, fostering personalised experiences that enhance engagement, satisfaction, and revenue growth.(read
entire article)
View : 45 Times
Category : Marketing
