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Articles By kevin le guyader
The Cost Of Inaction: How Customer Click-aways Drain Your Profits
By: kevin le guyader
UK retailers lost a staggering £38 billion to cart abandonment in 2024. This problem is only getting worse, with losses jumping 11% since 2023. Nearly a quarter of all online transactions slip away right at the finish line. As you're reading this, potential buyers are adding items to their baskets on your site, only to leave before buying. The current cart abandonment rate is a whopping 70.19%. That means 7 out of every 10 shoppers who seem ready to buy end up walking away.(read
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Category : Marketing
