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Locked Review | Digital Marketing
Submitted as: sruthi
Understanding the Basics of Retargeting Ads for Google
we understand that effective Google Ads campaigns require much more than just targeting the right keywords. Retargeting site visitors is an essential strategy that can help you increase conversion rates, improve customer loyalty, and maximize your ROI. In this article, we will share our proven tips and best practices for retargeting site visitors in Google Ads, helping you outrank the competition and achieve your marketing goals.
Retargeting is a marketing strategy that involves displaying ads to people who have already interacted with your website or mobile app. These individuals are often referred to as "warm leads" since they have already shown an interest in your products or services. Retargeting can help you keep your brand top-of-mind, increase engagement, and persuade people to take the desired action.
To start retargeting your site visitors, you need to set up a Google Ads account, create a retargeting list, and design your ads. Let's go over each of these steps in more detail.(read
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