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Articles By verna case
Seven Steps To Becoming A Thought Leader
By: verna case
There are four major benefits to successful thought leadership:
* A successful "push" strategy. Your brand and your expertise are invaluable to customers and stakeholders seeking advice and information
* A successful "pull" strategy. As your reputation grows, it opens doors to new business prospects, trading partners, and interest from news media
* Stronger relationships. Current customers and stakeholders feel validated for choosing such a forward-thinking company
* High ROI. The materials created for thought leader campaigns generate higher returns because they are used for multiple purposes and multiple audiences
The path to becoming - and remaining - a thought leader has changed radically, as Web 2.0 and social media have re-defined how we receive information and communicate.(read
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Category : Health
