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What Is Bert Algorithm By Google And How It's Affecting The Search Queries?
By: arrow agency
Introduction Google has rolled out its new algorithm BERT that is intended to provide better search results. BERT or Bidirectional Encoder Representations from Transformers is actually a neural network technique that is used for ‘natural language processing pre-training'. It distinguishes the use of two words with the same meaning that is used in the sentences. The Search Engine giant stated that the BERT will assist in understanding the user's intention behind the searches. Even it will put a 10% impact on the brand's organic traffic and visibility. BERT was open-sourced in November 2018 and it can be used by the companies to train their individual language processing system.(read entire article)
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