Here's the recent articles submitted by john z
Articles By john z
Advantages Of An On-demand Ad Server
By: john z
Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution.(read
entire article)
View : 147 Times
Category : Business
Finding Suitable Placements For Ad Serving
By: john z
Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work to be done before all goes live and begins generating views, clicks and sales.(read
entire article)
View : 154 Times
Category : Business
Tips To Improve Ad Viewability
By: john z
An ad impression does not tell the whole story. The traditional definition of an impression is very broad. An ad placement at the bottom of the page might still count as an impression even if the user only looked at the top of the page and did not scroll down.(read
entire article)
View : 138 Times
Category : Business
Ad Serving In Modern Tv Advertising
By: john z
The way people watch television has changed dramatically just in the last 10 years. Modern TV advertising means digital and Internet-connected advertising. Over-the-top, or OTT, advertising is an increasingly popular way to deliver digital content and serve ads over the Internet instead of over the traditional cable company.(read
entire article)
View : 124 Times
Category : Business
Ad Serving Tips For More Advertising Conversions
By: john z
The ultimate goal of every advertiser for their ads is to have many conversions. An advertising conversion is defined as a valuable action performed by the ad viewers. It could be signing up for the newsletter or making a purchase on the landing page.(read
entire article)
View : 129 Times
Category : Business
Tips For Advertisers To Manage Ad Campaigns Across Multiple Publishing Partners
By: john z
Even if you don't know a whole lot about advertising, you probably do know that advertisers don't put all their eggs in one basket. This is why you see big businesses run ads on TV, radio, and in print, all at the same time. The same rules apply when it comes to online advertising, as it pays to have ads running across more than one site and more than one advertising channel at any given time.(read
entire article)
View : 115 Times
Category : Business
Advantages Of A Hosted Ad Server
By: john z
An ad server is the core system that delivers ads to viewers and measures ad performance. All publishers and advertisers should use an ad server. You have 2 options when choosing an ad server.(read
entire article)
View : 130 Times
Category : Business
Advantages Of A Hosted Ad Server (part 2)
By: john z
In our previous article, we discussed the time saving and performance advantages of a hosted ad server. In this article, we will continue to talk about other benefits you can enjoy when choosing a good ad serving solution.(read
entire article)
View : 123 Times
Category : Business
Advantages Of A Hosted Ad Server (part 3)
By: john z
In the previous two articles, we considered the ad serving performance and cost savings of an ad server. We are going to evaluate the operational and reporting benefits of a hosted ad serving solution in this article.(read
entire article)
View : 115 Times
Category : Business
Reliability Concerns With Online Advertising
By: john z
Online advertising is a complex environment with many different moving parts provided by different vendors. Publishers need to host their website, which include web pages, images, videos and other components.(read
entire article)
View : 76 Times
Category : Business
