Here's the recent articles submitted by chris murray
Articles By chris murray
Successful Sales Strategies - Avoiding The Ping Pong Alternative
By: chris murray
Do you constantly wish that you didn’t feel so obliged to offer discount to your customers just because they asked, or wonder why the competition can consistently charge more for their goods or services than you do, and yet yours are better value for money?(read
entire article)
View : 55 Times
Category : Business
Successful Business Skills - I Don't Need To Practise, I'm A Natural
By: chris murray
Discipline, self-control, creativity, credibility, tenacity, self-respect, courage, determination, pride, happiness – all can be increased with practise of some form or another
By the way, if you are reading this and the very idea of pulling your life out of blissful anarchy fills you with dread...(read
entire article)
View : 59 Times
Category : Business
Drinks Industry Sales Skills - How Brand Owners Can Help Save The On-trade
By: chris murray
As a sector, the On-trade is in decline.
The vast choice that consumers have on where to spend their “leisure poundsâ€, mixed with the competitive nature of the off trade, has given this sector a lot to think about.
Here’s a thought, last Christmas 55% of beer, wines and spirits sold in the off trade were either on promotion or price reduction, while the choice to “dine in for a tenner†or party at home with friends has become more and more appealing.
There are of course also cinemas, health clubs, theatres, betting shops. They can spend their money on holidays, computer games, clothes, DIY, home electronics, books, magazines, tobacco and of course, their family.
So how do we entice these consumers back into the on-trade arena?
How do we get the message across to the public that we offer such high levels of value and service?(read
entire article)
View : 81 Times
Category : Business
The Things That Successful Sales People Already Know; Number 1 - Deep Listening
By: chris murray
If you have read any of my stuff before you'll know that one my favourite little bits of wisdom is this:
“When a customer walks into a DIY store to buy a drill, they don't want a drill, they want a hole!
Good sales people discover exactly what kind of hole the customer needs, the bad ones just talk about drills.”
Questioning techniques are all well and good for that, but if you don't understand that there are as many rules to listening as there are to asking – you will miss out on loads of stuff!(read
entire article)
View : 55 Times
Category : Business
The Things That Successful Sales People Already Know; Number 2 – Making The Most Out Of A Downturn
By: chris murray
5 tips for getting the most out of a recession(read
entire article)
View : 120 Times
Category : Business
