Bmw: The World’s Most Reputable Automotive Company

By Author: Marty Vergel Baes
Total Articles: 423
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A study from a research-based private consulting firm known as the Reputation Institute has recently revealed that BMW is the most reputable automotive company in the world. The German car maker occupied the top spot for the automotive industry sector. BMW occupied the fourth rank in the overall sector along with other companies such as Walt Disney, Google, and Apple. This recognition was actually one of the awards that BMW has received for this year and most car experts considers this as a given fact since the car maker is famous for providing some of the best new car deals as well as extensive new car finder options.

However, the result of the Reputation Institute’s study could never be taken for granted. This is because the institute used a different set of procedures. Instead of looking upon the performance of the traditional image of the companies included on the study such as their customer’s assessment of the auto loans they provide, the reliability of the vehicles they release on the market, and their new car prices ...
... Reputation Institute has conducted the study in two separate phases.

The first phase of the study conducted in January 2011 was accomplished by assessing the reputation of about 1,000 largest companies in the world. The institute focused on each of the companies’ reputation in their home countries. Based on the results of the first phase, the institute came up with the list of the top 100 companies and used this in conducting the second phase.

The institute then conducted the second phase in April 2011. This was accomplished by randomly consulting online consumers from 15 major markets worldwide. The study’s subjects were requested to rate five companies that were randomly assigned to them. They were asked to rate these companies according to the degree of their familiarity with each of these. After this phase, the results showed that BMW was the most reputable in the automotive sector.

The result of the study simply shows that BMW is considered by many individuals as a reputable company. This is significant since most of these individuals are either car finders or buyers that very important for the company.