Colombia Supermarket Api Dataset : Promotion & Discount Intelligence

By Author: Food Data Scraper
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Colombia's supermarket ecosystem has evolved quickly over the last few years. Retail chains like Éxito, Carulla, Olímpica, Alkosto, Jumbo, Metro, Ara, and D1 have expanded their digital storefronts, offering online-exclusive deals, weekend promotions, and app-based flash discounts. These promotions are dynamic, fast-moving, and highly influential in shaping consumer behavior. For FMCG brands, pricing analysts, retail consultants, and revenue management teams, monitoring Colombia's supermarket promotions manually is no longer possible. Promotions shift multiple times a week, vary by city, differ by store, and are often live only for a few hours. The Colombia Supermarket API Dataset helps centralize these fast-changing promotions into structured, real-time intelligence. To solve this, Food Data Scrape built a dedicated Colombia Supermarket Promotion & Discount API Dataset that captures and standardizes promotional intelligence in real time across the country.
This case study shares how Food Data Scrape helped brands understand :
Promotions vary significantly across cities such as Bogotá, Medellín, Cali, Barranquilla, ...
... and Cartagena, and weekend offers along with flash discounts often create major price fluctuations. Retail chains compete aggressively through pricing strategies, while certain types of promotions trigger stock-outs much faster than others. A unified API dataset helps FMCG companies make smarter decisions by giving them consistent visibility across all these factors.
Why Promotion Intelligence Is Critical in Colombia
Colombia is one of Latin America's most promotion-driven grocery markets. Large supermarket chains use aggressive discounting as a competitive strategy, which leads to deeper, more frequent price shifts that require accurate Grocery Store Datasets to track consistently and analyze effectively.
High Promotion Frequency
Supermarkets refresh discount banners every:
• Weekend
• Mid-week
• Payday
• Public holidays
• End of month
• Flash sale windows
Region-Specific Pricing
A product in Bogotá can have a different promotion than the same product in:
• Cali
• Medellín
• Barranquilla
• Pereira
Category-Based Discount Strategies
Colombian supermarkets run category-wide promos such as:
• 20% off dairy
• Buy 2 pay 1 on beverages
• Household cleaning flash sales
• Baby products weekend offers
Limited Transparency
Retailers frequently run promotions that:
• Are available only online
• Are pushed only on their mobile app
• Last only a few hours
• Are targeted to loyalty card users
Competitive Reaction Speed
If Olímpica launches a 20% rice discount, Éxito often responds within 24–48 hours with a similar offer.
These rapid shifts make real-time promotion tracking essential.

Retailers Covered in the Promotion Dataset
Food Data Scrape's system tracks promotion and discount intelligence from Colombia's biggest retail chains:
Supermarkets Monitored
Éxito
Carulla
Olímpica
Jumbo
Metro
Alkosto
Ara
Tiendas D1

Data Categories Included
Grocery
Fresh produce
Dairy
Beverages
Household & cleaning products
Personal care
Baby products
Snacks
Pet care
Electronics & home appliances

This coverage ensures complete visibility across Colombia's structured retail landscape.
Data Model - What Food Data Scrape Tracks
Our promotion API captures more than 40+ structured attributes per SKU. The core data fields include:
Price Intelligence
Regular price
Promo price
Price difference
Discount %
Loyalty-card price
Bundle offers

Promotion Metadata
Promo type (Weekend, Daily, Flash, Exclusive, Loyalty)
Validity duration
Countdown timers for flash deals
Promo label (e.g., "Ahorra Hoy", "Precio Especial", "2×1", "3×2")

Stock & Availability
In-stock
Low stock
Out-of-stock
Store limits ("Max 4 units per customer")

Store & Region Context
Retailer
Store ID
City
Region
Online vs App-exclusive promotion

All of this is delivered through API, JSON, Excel, or dashboard formats.
Sample Data - Colombia Promotion Extraction (Synthetic Example)
Example 1 - Éxito Bogotá (Weekend Offer)
Example 2 - Carulla Medellín (Loyalty Pricing)
Example 3 - Olímpica Cali (Flash Discounts)
Client Story - Why a Global FMCG Brand Needed the Dataset
A global FMCG manufacturer selling beverages, snacks, and cleaning products across Colombia faced major operational challenges:
Challenge 1: Zero Visibility Into Real-Time Promotions
Promotions were changing faster than their team could track.
Screenshots and manual tracking created delays of 2–3 days.
Challenge 2: Regional Promo Variance
Price differences were discovered only after sales dropped in certain cities.
Example:
• Medellín → 18% discount
• Bogotá → No discount
• Cali → Bundle offer
Challenge 3: Competitor Flash Deals Were Missed
Retailers like Olímpica and Alkosto would launch 2-hour flash sales that completely shifted consumer flows.
Challenge 4: Team Lacked Historical Promo Records
They couldn't analyze:
• Promo cycles
• Promo seasonality
• Promo depth variance
Challenge 5: No Benchmark Across Retailers
The team didn't know how their brand positioning compared against:
• Carulla
• Éxito
• Olímpica
• Jumbo
• Ara
• D1
They needed unified, accurate, and real-time promotional intelligence.
Food Data Scrape's Solution Overview
Food Data Scrape deployed a complete Promotion & Discount Intelligence System for Colombia, which included:
Real-Time Promotion API (Every 15–30 Minutes)
Capturing:
• SKU prices
• Flash discount timers
• Weekend offer changes
• App-exclusive deals
• Loyalty card pricing
Store-Level Comparison Engine
The system mapped pricing across:
• Bogotá
• Medellín
• Cali
• Barranquilla
• Cartagena
• Bucaramanga
Competitor Promo Benchmarking Dashboard
Clear visualization of:
• Deepest discounts
• Strongest categories
• Retailer reaction time
• Brand promo exposure
Historical Promotion Database
Helped the client analyze:
• Seasonality patterns
• Promo success factors
• Best promo windows
Alerts System for Flash Discounts
Sent alerts within minutes of detection.

Deep Analysis - What the Promotion Dataset Revealed
Once Food Data Scrape activated the Colombia Supermarket Promotion Intelligence system, the client gained immediate clarity into pricing dynamics across the country.
The following insights emerged from the first 30 days of tracking.
Insight 1 - Weekend Offers Are the Strongest Sales Drivers
Across Éxito, Olímpica, Carulla, Metro, and Alkosto, Saturday and Sunday discounts consistently showed the highest depth.
Key Findings
Weekend promotions offered an average 12–22% discount.
Flash promos during this period saw an average 18% price reduction.
Dairy, snacks, soft drinks, oils, and cleaning products were the most heavily discounted.

Sample Weekend Dataset - Medellín
Retailers were found to synchronize weekend offers frequently, meaning the competitive landscape shifts dramatically every Saturday.
Insight 2 - Flash Discounts Trigger Rapid Stock-Outs
Flash discounts (offers lasting 2–6 hours) were extremely common at Olímpica and Alkosto.
Patterns Identified
Products with 15%+ flash discounts sold out within 90–180 minutes.
Household cleaning products and beverages had the fastest depletion rates.
Carulla ran fewer flash promos but deeper on premium brands.

Flash Sale Monitoring (Cali, Synthetic Sample)
Flash sale intelligence allowed the client to:
• Predict when competitor SKUs would go OOS
• Adjust their own promo depth in response
• Plan warehouse replenishment more accurately
Insight 3 - Retailers Often React to Each Other Within Hours
Food Data Scrape identified a clear pattern:
When Éxito launches a strong promo, Olímpica frequently responds within 6–24 hours.
Example Event Timeline (Realistic Pattern)
Retail competition in Colombia is dynamic, and this real-time visibility allowed the client to anticipate competitor reactions.
Insight 4 - Loyalty Card Promotions Create Price Discrepancies
Carulla and Éxito often run exclusive prices for card holders.
"Tarjeta Éxito"
"Puntos Colombia"
"Carulla Loyalty Exclusive"

These special prices are only visible online or through the mobile app.
Loyalty Price Difference (Bogotá)
The client used this data to build dual pricing models for MAP compliance.
Insight 5 - Category-Wide Promotions Have Predictable Cycles
Certain categories showed predictable discount patterns:
Weekly Promo Cycles (Generalized Trend)
The client's marketing teams began scheduling promotions more strategically around these patterns.
Competitive Benchmarking Across Colombian Retailers
Food Data Scrape built a unified benchmarking model comparing promotion intensity across all major chains.
Benchmark Metric: Average Discount % by Retailer (30-Day Window)
Key Takeaways
Olímpica leads flash sale volume.
Alkosto offers the most aggressive discounts on electronics and household products.
Éxito maintains consistent promotions across grocery.
D1 and Ara rarely offer promotions due to their EDLP (Everyday Low Price) model.

Regional Pricing Variations
Promotions vary significantly across cities.
Sample Regional Dataset - Aceite Premier 1L
Observation:
Medellín consistently showed the deepest discounts among major Colombian cities.
The Client's Before-and-After Transformation
Before Food Data Scrape
No real-time promotional visibility
Slow internal reporting (3–4 days delay)
Missed flash discounts
Reactive rather than proactive strategy
Regional blind spots
Poor MAP enforcement

After Food Data Scrape
Real-time API-based promotion tracking
Instant visibility into competitor moves
Predictive discount planning
Shielded against margin leakage
Improved retailer negotiations
Increased promo-driven conversions

Quantifiable Improvements
62% improvement in promo accuracy
37% higher sell-through on promo-aligned SKUs
14% reduction in stockouts
50% faster decision-making cycles

How Food Data Scrape Collects Colombia's Promotion Data
To provide accurate and up-to-date intelligence, Food Data Scrape uses a multi-layered technology stack built for real-time extraction and processing.
1. Real-Time Crawler Infrastructure
Our extractors operate across every major Colombian supermarket at configurable intervals (every 10, 15, 30, or 60 minutes).
They capture:
SKU price
Promo price
Discount percent
Loyalty price
Flash sale countdown timers
Promo banners and tags
Stock and availability
Bundle offers (2×1, 3×2, multi-unit savings)
Minimum spend requirements
Online-exclusive promotions

This ensures clients receive clean, structured, machine-ready promotion data throughout the day.
2. Store-Level Normalization
Because supermarkets use inconsistent labels - "Oferta", "Ahorra Hoy", "Precio Especial", "2x1", "Descuento", "Promoción", "Compra y Ahorra" - Food Data Scrape standardizes these into a unified dictionary:
This unified structure allows for cross-retailer comparisons with high analytical quality.
3. City & Region Tagging
Every SKU is mapped to:
City
Region
Store
Retailer ID

This enables:
Regional competitive benchmarking
City-specific promo strategies
Localized MAP enforcement
Regional performance analytics

4. Historical Promotion Repository
Food Data Scrape saves all historical promotion data so clients can analyze:
Promo cycles
Seasonality patterns
Discount depth evolution
Year-on-year promotion changes
SKU-level price stability
Competitor promotional aggression

This historical intelligence is one of the most powerful tools for FMCG category management.
5. API Output Formats
Clients can receive Colombia Supermarket promo data in:
JSON API
CSV
Excel
Webhook alerts
Interactive dashboards

Below is a sample JSON extracted from our synthetic dataset.
Sample JSON Output - Colombia Promotion API
Use Cases - How Businesses Use Colombia's Promotion Intelligence
Promotion intelligence from Food Data Scrape helps multiple departments across FMCG, retail, consulting, and Q-commerce teams.
Use Case 1 - Pricing & Revenue Management Teams
Teams use the dataset to:
Benchmark competitor discount depth
Adjust promo windows based on retailer behavior
Avoid margin leakage
Detect unfair discounting
Align promotions with market cycles

Example:
If Olímpica drops detergent prices by 20%, the revenue team can evaluate whether to match, beat, or ignore the discount based on historical impact.
Use Case 2 - Trade & Key Account Managers
They use the data for:
Trade negotiation
Understanding retailer compliance
Identifying unapproved promotions
Tracking price violations
Evaluating vendor-set promo commitments

Supermarket partners are more transparent when data is presented visually and backed by time-stamped evidence.
Use Case 3 - Category Managers
Category managers use the dataset to optimize:
Category-wide promotion cycles
Frequency of discounts
Price elasticity
Inventory allocation
Promotion ROI

Example:
Snacks, beverages, and cleaning products show predictable promo waves.
This allows managers to plan inventory and marketing spend more accurately.
Use Case 4 - Supply Chain & Inventory Teams
Promotion spikes cause OOS issues, especially during flash deals.
The dataset helps teams:
Predict demand surges
Identify high-frequency OOS patterns
Allocate stock to key cities
Re-route supply faster during promo windows

Use Case 5 - Q-Commerce & Delivery Platforms
Q-commerce players like Rappi analyze supermarket promotions to adjust:
On-demand pricing
Discount matching
Featured product placements
Bundled offers

This helps them stay competitive against retail giants.
Use Case 6 - Marketing & Campaign Teams
Marketing teams use Food Data Scrape to:
Identify top promo moments (weekends, paydays, holidays)
Build campaigns synchronized with competitor offers
Track performance across channels
Analyze price sensitivity by region

Promo-aligned campaigns typically see 20–35% higher engagement.
Visual Insight - Cross-Retailer Promo Comparison
Food Data Scrape built a comparison model showing how deep each retailer discounts across categories.
Average Discount % by Category (Sample)
Olímpica shows the highest promo intensity across grocery.
Alkosto competes strongly in household cleaning and oils.
Carulla has fewer but more premium-focused promotions.

This insight helped the client refine discount strategies per category.
Visual Insight - Colombian Cities Promo Intensity Index
Food Data Scrape created a "City Promo Intensity Index" to understand promotion aggressiveness.
Sample Index (0–100 Scale)
This data enabled the client to allocate marketing and promotional budgets more strategically.
Strategic Impact for the Client
After integrating the Colombia Supermarket API Dataset, the client saw measurable benefits.
Improved Promo Accuracy (62% Improvement) : All SKU-level promotions were tracked in real time.
Better Inventory Forecasting (14% Improvement) : Flash sales were predicted accurately.
Reduced Margin Losses : Retailers could no longer apply unapproved discounts unnoticed.
Higher Promo ROI : Campaigns aligned with competitor promos saw 32% higher performance.
Stronger Retailer Relationships : Dashboards created transparency during business reviews.

Final Conclusion - Why Promotion Intelligence Matters in Colombia
Colombia's supermarket ecosystem is fast, competitive, and heavily discount-driven. Promotions shape shopper behavior, pricing decisions, and assortment strategies, making Supermarket Inventory Data Tracking essential for capturing these rapid shifts accurately.
Demand
Brand preference
Market share
Regional performance
Supply chain flow

Without real-time promotion data, FMCG and retail teams operate blindly. Food Data Scrape solves this by providing:
Real-time promo detection
Store-level price benchmarking
Weekend + flash sale monitoring
Loyalty price tracking
Regional insights
Cross-retailer comparisons
Historical promo intelligence

Brands using Food Data Scrape's Colombia Promotion API gain a clear competitive edge.
Call to Action
If your brand needs real-time promotion monitoring, discount intelligence, or Colombia supermarket API datasets, Food Data Scrape can activate nationwide tracking in as little as 48 hours while delivering deep Supermarket Chain Pricing Insights to support smarter pricing and competitive strategy.
Are you in need of high-class scraping services? Food Data Scrape should be your first point of call. We are undoubtedly the best in Food Data Aggregator and Mobile Grocery App Scraping service and we render impeccable data insights and analytics for strategic decision-making. With a legacy of excellence as our backbone, we help companies become data-driven, fueling their development. Please take advantage of our tailored solutions that will add value to your business. Contact us today to unlock the value of your data.

Read More: https://www.fooddatascrape.com/colombia-supermarket-api-dataset-promotion-discount-intelligence.php
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