Track Product Visibility & Discounts Across Rewe And Lidl In Real-time

By Author: Actowiz Solutions
Total Articles: 59
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Introduction: Why REWE and Lidl Are Key to FMCG Strategy in Germany
In Germany’s highly competitive grocery retail market, two names dominate the shelves and the minds of millions: REWE and Lidl. As leading chains with extensive reach—from metro supermarkets to discount stores—their pricing decisions, promotion structures, and product placements hold immense influence.
For FMCG brands, tracking their product visibility and discounts across REWE and Lidl is essential to maintain competitiveness, protect shelf share, and optimize promotions.
Yet, doing this manually is nearly impossible. Prices and availability change daily. Discounts vary by location. Online product displays differ by zip code and fulfillment type (click & collect vs delivery).
That’s why global FMCG teams and retail intelligence managers rely on Actowiz Solutions for real-time product tracking, discount scraping, and competitive monitoring across both platforms.
The Challenge: Limited Visibility Across Retail Touchpoints
Large FMCG players face major challenges when trying to track product pricing and visibility ...
... across REWE and Lidl:
Key Issues:
Inconsistent pricing across cities, even for the same product
Daily-changing promotions and dynamic price tags
No centralized dashboard for visibility across stores
Delays in detecting competitor discounts or out-of-stock events
Varying product availability between REWE online, REWE Markt, Lidl.de, and Lidl stores
Actowiz Solutions: Your Retail Monitoring Intelligence Partner
Actowiz Solutions has developed a powerful scraping and data intelligence infrastructure that collects, cleans, and compares FMCG product data from REWE and Lidl—down to product-level, store-level, and SKU-level granularity.
How Our Solution Works
1. Product & Category Mapping
We track:
Your SKUs by barcode or title match
Competing brands in the same shelf/category
Private labels (e.g., REWE Beste Wahl, Lidl’s Milbona, Cien)
2. Geo-Scoped Scraping
We simulate zip codes across:
Berlin
Hamburg
Munich
Cologne
Frankfurt
… to fetch local prices, stock status, and regional offers.
3. Data Points Captured
From REWE and Lidl product pages, we extract:
Product name, brand, category
Base price, discounted price, % off
Packaging (size, weight, pack)
Stock availability (in-store or online)
Promo badges (e.g., “Aktion”, “Top Angebot”)
Shelf order (ranking or sort priority)

Sample Price Comparison Table (July 2025)

Coca-Cola 1.25L
REWE Price: €1.49
Lidl Price: €1.29
Discount Type: Lidl Aktion
Stock Status: Both In-Stock

Milka Alpine Milk 100g
REWE Price: €1.19
Lidl Price: €0.99
Discount Type: Lidl Week Deal
Stock Status: REWE Low Stock

Dove Shower Gel 250ml
REWE Price: €2.79
Lidl Price: €2.79
Discount Type: No Promo
Stock Status: Both In-Stock

REWE Beste Wahl Pasta
REWE Price: €0.69
Lidl Price: —
Discount Type: Private Label
Stock Status: REWE Only

Lidl Milbona Milk 1L
REWE Price: —
Lidl Price: €0.95
Discount Type: Permanent Low
Stock Status: Lidl Only

Insight: Lidl promotes deeper weekly discounts while REWE balances with a wide private label range and convenience pricing.
Pricing & Promotion Trends Observed
1. Lidl Uses Strong Weekly Deals
“Aktion der Woche” drives footfall for snacks, beverages, and hygiene
10–20% cheaper vs REWE during active campaigns
2. REWE Prioritizes Convenience Pricing
Prices slightly higher on most branded goods
Stronger in-store presence in urban zones and quick delivery support
3. Private Labels are Prominent on Both Platforms
REWE: “Beste Wahl”, “Ja!”
Lidl: “Milbona”, “Cien”, “Deluxe”
Tracking their positioning helps national brands plan price-matching, shelf competition, and consumer switching risks.
Strategic Use Cases for FMCG Teams
1. Brand Managers
Align regional discounts with retailer promotions
Track shelf placement and competitor offers
Improve negotiations with category buyers
2. Trade Marketing Teams
Build visual dashboards of weekly promotions
Detect private label cannibalization
Allocate budgets for regional price-match campaigns
3. Category Insights & Analytics
Benchmark pricing across 100+ SKUs
Forecast demand patterns based on promotion history
Identify underperforming regions and stock gaps
Sample View: REWE vs Lidl in Berlin (July 2025 Snapshot)
Carbonated Drinks – Coca-Cola

REWE Avg Price: €1.55

Lidl Avg Price: €1.29

Discount Frequency: Lidl – Weekly

Chocolate Bars – Milka

REWE Avg Price: €1.10

Lidl Avg Price: €0.95

Discount Frequency: Both – Bi-weekly

Haircare – Dove / Cien

REWE Avg Price: €2.99 (Dove)

Lidl Avg Price: €1.95 (Cien, Private Label)

Discount Frequency: Lidl Weekly + Private Label Advantage

Detergent – Persil

REWE Avg Price: €5.89

Lidl Avg Price: €5.39

Discount Frequency: Lidl – Monthly

Advanced Features Offered by Actowiz
1. Promo Tracker Alerts
Get notified whenever:
A competitor launches a discount
A product changes price
Your SKU loses its top shelf ranking
2. Dashboard & Reports
Access:
Weekly product visibility reports
Price volatility graphs
SKU-wise discount heatmaps by region
3. API & Integrations
Connect your internal BI or retail planning tools with:
Actowiz’s real-time scraping API
CSV exports or Google Sheets feeds
FMCG Decision-Making Gains with Actowiz
Price Change Detection
Before Actowiz: Manual, Delayed
After Actowiz: Real-Time Notifications

Promotion Alignment
Before Actowiz: Store-by-store basis
After Actowiz: Nationwide Dashboard (Auto)

Competitor Monitoring
Before Actowiz: Monthly PPTs
After Actowiz: Live SKU Dashboards

Private Label Risk
Before Actowiz: Unknown Impact
After Actowiz: Brand-switching Analysis
Use Case Snapshot: Beverage Brand in Germany
A global beverage brand tracked their Coca-Cola competitor’s discounts via Actowiz and discovered:
Lidl priced Coke €0.20 lower during 3-week campaigns
Regional REWE outlets did not match discounts
Their own cola variant was pushed down in shelf sort order
Result: They re-allocated promo budgets to match Lidl pricing in Berlin & Cologne, increasing 2-week sales by 12%.
Key Takeaways for FMCG Leaders
1. Data is Not Optional Anymore
REWE and Lidl change prices and discounts weekly. Monitoring them manually is inefficient and risky.
2. Private Labels are Gaining Share
FMCG brands must watch how REWE & Lidl position in-house labels vs their SKUs.
3. Real-Time Shelf Intelligence Drives Revenue
Knowing your product’s digital shelf position, discount visibility, and regional pricing gaps lets you win category battles faster.
Conclusion: Win the Discount Game with Actowiz
In Germany’s grocery space, where a 10-cent difference can swing brand loyalty, the smartest FMCG players are investing in data-first decision-making.
With Actowiz Solutions, you gain the power to:
Track product prices across REWE & Lidl
Analyze promo patterns and discount lifecycles
Benchmark against private labels
Drive faster, regionally optimized decisions
From Berlin to Munich, our scraping engine delivers reliable, real-time retail intelligence at SKU, category, and city level.

Learn More >> https://www.actowizsolutions.com/rewe-lidl-product-visibility-tracking.php