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Understand The Principles Of Web Writing And Improve Your Writing
Understand the principles of web writing and improve your writing
Have you always liked to write? In school were you used to the praise of your classmates and teachers thanks to your impeccable writing? Is drafting stories and novels one of your hobbies?
Although that is the case, when you sit for the first time in front of the computer and you are about to create a text for the Internet, you may feel slightly lost.
In fact, the writing for sites and blogs is very different from that of the offline world.
So to help you develop your “writer 2.0” side, we put together this post.
Read on for 6 tips based on web writing principles that will improve the way you create cheap content writing services usa!
Know your reader
Internet pages are visited by people like you, who love some things and hate others. For this reason, it is very important to "get to know" your readers: Who are they? What do you like? How do they express themselves daily?
That last question is very relevant, as it will help define the tone of the text. An article for multinational managers must have a very different language than that of a blog about pop music, for example.
In addition to that, if you write something aimed at a certain audience - there it is very important to have the definition of the person -, the chances of them identifying themselves and getting involved with your content are much higher.
Do not start your text from a blank page. Before you get down to work, think about the classic “ introduction, knot, and denouement” structure.
Think of those three themes as follows:
Use the most intriguing sentences in the presentation;
For the medium, reserve the topics, which are often given by the idea, and divide them into subtitles.
Finally, make a brief summary of ideas and an irresistible CTA ( Call to Action) .
After doing that reflection, you will be able to do good research and therefore put your strategy into practice.
Be clear and objective
The baroque was immortalized in the words of Father Antonio Vieira, but all the variety and elaboration of that style have been left a little behind. Therefore, it leaves the excess of language figures and phrases with complex construction, well kept in the 17th century.
Internet users are dealing with a lot of content at the same time: they have multiple windows with text, video, music, etc. If your content is too confusing, your visitors will surely leave it without thinking twice. Be clear and objective in each line.
Good advice is to use simple words. Why write "primordial" if "important" is also in the dictionary and has the same meaning? Write your text as if you were talking to a colleague - unless the guideline is specific and demands all the pomposity you can offer.
Also, avoid jargon and technical terms. If they appear and you cannot remove them, explain what they mean briefly and clearly.
Topics are an excellent alternative to present content in a concise way to your reader. To make a good list, highlight the main idea of each item in bold and objectively develop it.
In addition to that, it is important to worry about the format. Stop creating lists with a subtraction sign or asterisks. Instead, use the "numbered list" and "bookmarked list" buttons in your text editor. But do not abuse this resource. Imagine reading the 900+ words in this post distributed in bullets ! How maddening!
Give your SEO place
Search Engine Optimization (SEO) is an important technique to ensure that search engines locate and sort your text well. Therefore, always have a checklist by your side and verify that each item is in accordance with what is required. Here are some basic steps:
Keywords: the text must have the keywords in the title, in the introduction, and in the last paragraph. Not bad if they appear in development and subtitles too;
Links: Texts with links to other pages are probably good sources of content. And that credibility is important for search engines, which will show your text to a greater number of users;
Title: You must, in less than 70 characters, win the attention of the readers. Therefore, always think of attractive titles.
An observation, do not distort your text to make use of these techniques. More important than being understood by a search engine, people in the flesh need to understand - and enjoy - your content.(Guest post writing service)
Did you already notice the links that are distributed throughout this publication? So far there have been 9. And they are not all. As we already said, that is a strategy to mark words or phrases with web addresses related to the subject of your text to make the article more relevant to search engines.
You can take advantage of this tactic to link to other posts on your blog and increase traffic and browsing time on your site. Of course, before you have to certify that all the links are available and have relation to what is being talked about.
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