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Critical Skills And The Marketing Job
Content marketing encompasses all the consumable media you publish to drive the conversation in your industry -- often including but not limited to blog posts. Your content team enforces your blog and offers' tone, topic selection, editorial calendar, email campaigns, and search engine optimization (SEO) strategy -- all of which ensure you're connecting with the right type of readers whom you can convert into customers.
Does this seem like a lot of varied skills that might be hard to find in one person? It's up to you how you'd like to spread out these duties across the team's hierarchy. While the content creator might be your chief writer, for example, you might put the content strategist in charge of determining core editorial themes and devising how to approach SEO in each post (we'll talk more about SEO jobs in a couple of minutes).
The content marketing manager can then oversee the editorial calendar and package content into newsletters to subscribers, helping you grow your contact list and generate leads from all your content creator's har
Other community managers, however, are moderators,governing social platforms where your followers speak up regularly. This could be Facebook, but it could also be your blog's comment section or community forum websites run by your company. These community managers answer queries, promote compliments and other valuable audience contributions, and mitigate negative commentary.
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