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Is Blockchain Making Digital Advertising Trustworthy?

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By Author: Block chain council
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Blockchain technology created much hype in 2018. Digital advertising is facing a lot of trust issues lately. Even if you use any of your electronic gadgets for 10 minutes or 1 hour, you are likely to come across advertisements with every digital footprint you leave. And, you might have felt distracted by millions of ads until now.

You can not escape from digital ads of any kind. But what's important is that, whether or not Blockchain make digital advertising trustworthy for users? Blockchain is an immutable, distributed, and transparent ledger that cannot be altered in any way. In Blockchain once data is stored on a distributed peer-to-peer network, attains immutability that is, it cannot be modified or tampered. It is publicly visible and provides complete transparency. It can reduce fraud in digital advertising and increases cost-efficiency.
Digital Advertising can be transformed by leveraging Blockchain technology in two key areas.

Combating Online Fraud
Blockchain provides a digital ledger system to customers, for tamper-proof transparency of every product that moves through the supply chain. This ...
... makes sure that buyers can track the product back to its origin, and know information regarding who handled it, whether it’s genuine or a fake copy and whether came from an online auction or a retail store, etc.
It also associates an identification tag to each digital asset so that advertisers can audit and can search for each transaction by intermediaries, to avoid misunderstanding of any kind.

Eliminating the gap between Advertiser and ad Publisher
In any digital advertising setup, there are intermediaries, considered to be valuable due to various factors such as better market reach, a market intelligence of publishers’ network, and channelizing capabilities. Blockchain Technology can help to eliminate the flaws of intermediaries. As the publishers establish a direct link with advertisers, a simplified digital advertising ecosystem, newer revenue and operating models, and cost savings are achieved for both parties, while providing advertisers faster feedback for course corrections.


Improved Data Privacy and Safety
With reports showing Google and Facebook are making a fortune providing user data to various organizations, people are also becoming more aware while sharing any personal information. Blockchain lets users to have control over the data they are sharing/selling over search engines, social networks, and email services, etc.
Blockchain indeed has the potential to transform the advertising industry, among many others.

More About the Author

Blockchain Council is an authoritative group of subject experts and enthusiasts who are evangelizing the Blockchain Research and Development, Use Cases and Products and Knowledge for a better world. Blockchain technology is more than just a technology, which is emerging rapidly with a vast scope in the future. Blockchain acts as a financial network, software, distributed ledger, etc. Owing to this multitude of benefits and features, companies are now shifting their centralized and traditional working system to this trending and futuristic technology “Blockchain”. Blockchain council creates an environment and raises awareness among businesses, enterprises, developers, and society by educating them in the Blockchain space. We are a private de-facto organization working individually and proliferating Blockchain technology globally. Visit here for more details@https://www.blockchain-council.org/

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