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Things You Should Know About User Intent

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By Author: Chris Walker
Total Articles: 104
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People across the world make use of Google regularly. As per reports, Google processes more than 40,000 search queries every second and this translates to more than 3.5 billion searches every day and 1.2 trillion searches every year. If you were not already aware, behind every Google search query, there is user intent. By understanding user intent, you can personalise your digital marketing campaigns to resonate better with your target audience.

What does user intent mean?

When users type into Google, they are seeking something in specific, which can be a solution to their problems, some kind of information or to find certain products or services. So, if you want your business to be easily discovered by your potential consumers, you need to optimise your content for user intent.

Search engines like, Google comprehends the user intent of a person and displays webpages in the SERP that are most relevant to what the user is searching for. Therefore, if you want your website to acquire a good ranking position, it is important that you understand the search intent of your audience and create content with the user in mind. By crafting the right content, you can give your business an advantage over your competitors and that can help to enhance your website’s ranking and SEO.

Different types of user intent

When it comes to user intent, there are four pillars and it is recommended that you create content based on at least one of those pillars. The pillars are briefly described below.

Informational user intent: This refers to a searcher wanting his/her questions answered or finding information regarding a specific subject or topic. At this stage of the user’s journey, the user is trying to get more information about a product or service before he/she can make a decision. Typically, these searches are question-based like, what, who, when, where, how and why. Your aim should be to identify queries that relate to your products or services and develop content that provides answers to those questions.

Navigational user intent: These are more specific queries that are made with the intent of finding a specific webpage or website. A navigational query can be understood as an alternative to typing a URL into the search bar.

Commercial user intent: Commercial queries usually go hand-in-hand with transactional queries. Commercial queries are generally to research about a product or service before deciding to buy.

Transactional user intent: The search intent is the user’s intention to make a purchase. Therefore, the user only looks for important information that will make his/her purchase journey smooth. E-commerce landing pages are a good example of how the search results look like.

If you want to more about user intent, contact a professional online marketing agency in Leeds.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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