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What Is App-ads.txt

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By Author: Motionspots
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What is app-ads.txt

Authorized Sellers for Apps or App-ads.txt is an initiative by IAB in November 2018, that helps to protect your app ad inventory from the ad fraudsters.App-ads.txt is an advancement for ads.txt,ads.txt is a text file where publishers add to their websites which lists the sources of the ads to sell their ad inventory.

App-ads.txt is a text file that app developers upload to the root domain of the publisher's website which can be accessed by the buyers using the crawlers. This file shows all the ad sources which are authorized to sell that publishers inventory and it’ll help to prevent unauthorized sellers from profiting from your inventory.

How App-ads.txt works?

A demand-side platform(DSP), bids on app’s inventory crawls the app-ads.txt file on the publisher's website to check which ad sources are authorized to sell that apps inventory and it’ll only accept the bid requests from the sources located in the files only if they are authorized by the developer. By using app-ads.txt, buyers can identify the legitimate sellers of their ad inventory which they desire.

How app-ads.txt file is implemented?
Provide a developer website URL in the app listing.
Connect with your direct ad resources to get their ads.txt line according to the IAB structure.
Create an app-ads.txt file listing all the lines you received and save.
Upload the file to the root domain of your website.

It's not mandatory to use app-ads.txt, but it's better to implement it if you are concerned about spoofing of the app.

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