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How The Best E-sports Agency Can Help

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By Author: Damon Za
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The gaming industry is becoming huge, and sharing competition of gaming is becoming a big business, with millions of viewers amongst Millennials, Generation Z, and influencers. E-sports, or electronic sports, is an industry that is built around gaming competitions in the form of tournaments for games on computers, consoles, and mobile devices. This means there are a lot of opportunities for advertising, sponsorships, merchandising, etc. in E-sports, and to get into the industry smoothly, an E-sports agency can be very helpful and almost essential.

Ways You Can Get your Brand into the E-sports Industry

The e-sports industry has many avenues to choose from if you are looking to get your brand visible to millions through a marketing strategy implemented by an e-sports agency.
Sponsorships are a more “pay to play” method to get yourself injected into the e-sports scene. You can sponsor either individual players, teams, or entire events, getting your name or logo plastered on websites, media walls, online streams, and other marketing media. You can also decide to make specific branded products or technology that are customized to match the visuals of a specific game; gamers particularly enjoy showing off their game-specific hardware and apparel. Another option is working directly with streamers. Most earn money through subscription models on streaming sites, but you could also get your brand noticed through systems like the Twitch Bounty Board program. Like other traditional sports, there are coaches for E-sports who train the next generation of gamers for competition and tournament play, teaching them the essential skills to compete at a world-class level. Your brand could decide to hire coaches to train teams for your brand, or to hire coaches for established teams in exchange for brand visibility.

Starting Your Marketing Strategy for E-sports

The E-sports industry can be fickle, and the community is full of trolls, so there are a lot of things you need to decide before you pull the trigger and launch your brand’s E-sports marketing strategy. The first thing you’ll need to choose is whether you are going to focus on gaming in general, or if you are going to choose a specific game since games all have very different audiences. For the audience you choose, make sure your brand is going to fit into the culture. If you don’t fit in, you’ll be rejected harshly. Influencers are a very good entry point for pushing your brand; you can research them on their streaming platform of choice, or on various other forms of social media, and you can contact them directly through email. You’ll also need to decide how you are going to get your brand out there: are you going to produce apparel; assist players and teams with food, drinks, and flight costs; or sponsor events and tournaments? The use of an E-sports agency will be invaluable; with their connections and knowledge of the industry, it’ll be easier to get your brand visible to the spectators, and you’ll be less likely to get rejected.

Reaching the Players and Audience

Getting your brand visible to players and the audience will take some work, but there are many ways you and your E-sports agency will use to get your brand visible. Social media is one of the most far-reaching ways to get your brand noticed; you’ll be able to engage with players and their audience and even placing advertisements through Twitter, Facebook, Instagram, Reddit, Discord, Twitch, Mixer, and more. Inbound marketing should also be used, investing in blogs and social media posts to bring people back to your brand website and get them engaged in your brand.

Newer generations are often resistant to traditional advertising, ignoring television commercials and using ad-blockers online; with the help of an E-sports agency, you can come up with a marketing strategy that is exciting and engaging for E-sports spectators to amplify the visibility of your brand.

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.

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