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Dynamic Qr Codes For Best Agile Marketing

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By Author: Aditya Singh Rajput
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Agile marketing is creating and executing responsive marketing campaigns that adapt and introduce rapid iterations based on analytics data. QR codes are touchpoints that provide actionable data, which reflects how consumers interact with marketing campaigns. Based on the type of QR code, businesses can track the success or failure of single or multiple campaigns.

For example; an agile marketing strategy to introduce a food product can create different pilot campaigns based on time of the day. It could position the same product as a breakfast option, a lunch accompaniment, or an evening snack. With dynamic QR codes, businesses can run breakfast, lunch, and dinner campaigns through the same poster, flyer, billboard, or hoarding.

Types of QR codes

Static QR codes can be linked to a marketing campaign once. It can produce analytics such as the number of scans, the best performing QR code, and the location of scans. This data can help derive actionable insights about what works best. The insights derived can be leveraged to increase the effectiveness of current and future campaigns.

Dynamic QR codes enable businesses to use the same marketing material to test multiple campaigns. Technologically dynamic QR codes work like any static QR code. The differentiator is its adaptability to redirect users to different destinations. It enables marketers to measure the success or failure of multiple strategies. Hence, allowing agile marketers to plan and test different approaches.

How to create a Dynamic QR code?

The first step to creating dynamic QR codes is to select a QR code generator. An ideal QR code generator facilitates customizing design features that help QR codes to generate recall value for the brand with every scan.

Creating pilot campaigns is the next step. Marketers must develop copies and call-to-action elements that are different from each other yet aim at achieving a common goal.

Link the first pilot with the dynamic QR code. Testing the QR code before using it is a best practice that every marketer must follow.

Follow up with a change of redirect based on the campaign schedule.
Dynamic QR code analytics

An important feature of dynamic QR code is analytics in the form of informative charts and statistics. Active QR codes, coupled with a QR code generator dashboard, offer businesses the ability to do that. Using the analytics derived from pilot campaigns, marketers can tweak schedules, copies, and redirect the dynamic QR code towards better marketing results.

Here are a few data points that a QR code generator dashboard can offer:

Scans

The number of scans that your QR codes have garnered. This data point reflects how successful has the positioning of QR codes been. A high number of scans mean that your QR codes are attractive and accessible to consumers.

Unique Visitors

Unique visitors show the number of individual consumers that scanned the QR code. It removes multiple scans from the same consumer from polluting the statistic.

Top-performing QR codes

Typically represented in a bar graph, this data-point represents the best performing QR codes. Agile marketers can identify which marketing campaign is working the best and attracting the most number of scans. A crucial input that can help devise future campaigns.

Least Performing QR codes

Least performing QR codes inform you about the pilot campaigns that did not have the desired effect. This graph can help businesses can steer away from marketing strategies that are not attracting consumers.

Scan-locations

Scan-locations are in the form of a bar-graph that details the number of scans in a strategic location, an essential input in deciding which area is the best place to execute agile marketing campaigns. Marketers can add/remove spots based on different pilot campaigns.

The analytics derived from different campaigns give valuable information for data-driven decision making in agile marketing. Iterating marketing campaigns are practical and efficient when supported by performance analytics.

Over time, an ideal agile marketing team learns from previous campaigns and produces marketing strategies with an increased level of certainty and confidence. Trends are constantly changing in today’s hyper-connected consumer markets. A smart business adapts to the latest trends and delivers fresh marketing content at the speed of conversation in the consumer community. It is crucial now more than ever to practice agile marketing. Dynamic QR code is a tool that can strengthen agile marketing strategies.

More About the Author

A creative geek committed to bringing the best to the table. I believe learning is in every moment, every day. Through my writing, I wish to share what I learn every day.

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