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Top Reasons To Invest In Social Media Marketing In China

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By Author: Damon Za
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But many businesses that are investing in social media marketing in China for the first time are not sure whether or not it is worth investing.

Well, it has many advantages, and statistics also prove the same. This post will help you know about the advantages of social media marketing in China.

Improve brand awareness

Social media marketing improves brand awareness of the business. Building brand awareness is all about engaging with users on a regular basis. When you constantly post engaging content on social media, gradually users start recognizing your brand, which is very important for foreign businesses entering into the Chinese digital landscape, and from thereon, your business can take off easily. Regular interaction with users has a positive impact on the credibility of the company and also influences the buying decision of consumers.

Higher conversion rates

Chinese social media is more dynamic and different from the Western world. Chinese people use social media platforms to pay for their rents, order taxis, shop goods, and even find jobs on social media. The role of social media in the life of Chinese people is far more than usual texting and sharing of photos. They pay attention to ads or promotions in their newsfeed. It means your ads have higher chances of conversions. You can improve your sales significantly if you follow the right strategy and target the right audience.

Drive more traffic to the website

Online businesses need traffic, and what can be a better place other than social media to get it. According to Tencent CEO, WeChat has one billion monthly active users, and 61% of users check 'WeChat moments' every time they open WeChat. Hence, it provides ample opportunity for every company to drive massive traffic to its website and increases opportunities for sales. Weibo is also not too far behind. It has 431 million monthly active users.

Improve customer service

Customer service is the most important aspect of a service-based business. And every business would want to retain its customers. For that, you have to take care of your customers. Social media marketing in China is not only about advertising. You can also enhance your customer experience, run campaigns to take feedback from customers, and understand their expectations better. It helps to build a positive relationship with customers and creates a loyal customer database. If you show care for your existing customers, it will significantly improve your brand loyalty.

Cost-effective advertising

Last but not least; social media marketing is a cost-effective marketing technique. It is one of the most economical advertising strategies. Chinese social media platforms WeChat, QQ, and Weibo are tailor-made for the advertising. You can run an effective market campaign without spending a lot. Many companies have done this in the past. Other market platforms will cost you more for similar results. More importantly, you can reach every corner of China with social media marketing in China without draining your budget.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

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