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Use Structured Data & Featured Snippets To Reach A Large Audience

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By Author: Chris Walker
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At first glance, featured snippets and structured data might not appear to have a lot of similarities. A featured snippet is related to content whilst structure data is a technical element. Even though they may appear to be different elements of SEO, the chances of earning a featured snippet enhances with the use of structured data. Together, they can make it easier for businesses to connect with their audience. Keep reading to find out how these two work to help businesses reach a larger audience.

What are featured snippets?

The content that Google features at the very top of a page in response to a search query is called a featured snippet. The content typically comes from a webpage that answers the question posed by the user. Besides the content that directly comes from the webpage, featured snippets also include the page title, a page link and URL.

What is structured data?

Structured data refers to the information that is provided in a standard format in a webpage’s code. Structured data explains the content of the page and makes it easier for the search engine bots to index the page. The better the search engine bots understand the content, the better will the page gets indexed and be served in response to a search query. The providers of the best SEO services in Birmingham make use of structured data and featured snippets together because this helps Google and other search engines in quickly understanding the nature of the content. This increases the chances of the content being the featured snippet.

Why every business wants to have featured snippets?

Featured snippets are the new position zero as they appear on top of the SERPs. If your content appears there, it means that Google thinks you have the best answer to a search query. Being there also demonstrates authority and knowledge on a subject and helps to build credibility. This results in more page clicks and visitors. It is widely believed that featured snippets can help businesses get more organic traffic to their websites and increased revenue. Also, having a featured snippet means more online visibility and brand promotion.

Why is structured data needed to capture featured snippets?

As aforementioned, structured data is a technical SEO element and it is a code written specifically into a webpage that tells the search engine bots or spiders what the page is about.Structured data works behind the scenes. Besides guaranteeing that search engines understand what a webpage is about, it provides the search engines with relevant data that makes it easier to convert that information into featured snippets.

Types of featured snippets

There are 5 types of featured snippets that you can optimise your content for and they are table, paragraph, chart or graph, list and image. So, when you are creating your content, the first step is to know the type of featured snippets that you want your content to be optimised for. Make sure that the content is written and formatted in a manner that it is relevant to the type of featured snippet that you are aiming for. Also, keyword research is very important as you want to be as close to the search query of the users as possible.

So, it can be said that structured data and featured snippets work hand-in-hand. By using structured data, you can heighten the chances of your content appearing on the featured snippets. If you want to learn more about how this works, reach out to the providers of the best SEO services in Birmingham. The professionals will be able to guide you through the process and make sure that you fully understand before its implementation.

Besides structured data, a professional SEO agency can also give you additional tips on how you can make your content become a featured snippet and gain the attention that your business deserves.

Nhance Digital is the provider of the best SEO services in Birmingham. This agency has a keen understanding of how the search engines work. They keep updating themselves as per the latest trends and algorithm changes. They have helped many businesses become successful brands online.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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