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How To Choose Crypto Ad Network For Your Coin Promotion

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By Author: Jeebananda
Total Articles: 1
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1. Target:

The prime focus for advertiser is where and whom to target. i.e audience and which country. Almost every crypto ad networks supports all the countries but every crypto advertising network has better reach and audience in specific places. Eg Cointraffic is best when you are planning to target USA

2. Ask for Publisher list:


Every Advertising Network consists of good number of publishers with them, but always remember Quality should be looked and not quantity, Generally Ad Networks mention their long list of inventories or publishers assigned with them, but always look for the publishers as per your business. If the advertisement is related to fundraising you naturally need to see if the Network has publishers related to fund raising and investment. Ask for the site list where your ads will be shown!

3. Measurement Metric-Model:

Decide your goal before reaching any ad network as every crypto ad network is best for its own model. Some networks are good for CPM or some for CPA or CPC. Etc.

4. Targeting capabilities:

Crypto Ad networks do provide almost all kind of targeting like Behavioural, contextual, location, but it should always be checked that how exact information they can provide into it, can they really pinpoint the audience as per the requirement.

5. Reporting Capabilities:

One of the important factors to be looked on is the reporting as this is the data which tells about the success of the campaign, you should always ask for demo of the reporting format that will be given. What and how are the data being reported? Or will the login be shared to see the campaign status whenever required. The reports provided should be quite granular and easy to understand of the campaign.

6. Data Check:

Always ask about the time the data was last updated, the data shouldn’t be much old as old data may lead to wrong targeting thus useless for the coin promotion.

7. Technology:

This factor comes after you have selected the Crypto Ad Network as per your requirement, if in case you are confused with some of the ad networks at the end, technology being used in the network can be a decider, e.g. auto optimization feature, frequency capping, insight Re targeting, pay per day Ads etc.

8. Customer Support or Service:

When you reach an crypto advertising network you become a customer to them and this is also one of the factors to be checked. Responsiveness and Intelligence of the sales and account manager team should be checked, So, support and service should be considered before sign up with them

9. Test Campaign:

This is the best way to check the best crypto ad network, not all networks may give you this option but if the budget is high for your campaign they may offer to run a test campaign which will give a better insight, if you find the result worth running business with the ad network just go for it. This is time taking but the most appropriate way to test the advertising networks.

10. Ask for the recent clients of same category:

Knowing the clients can boost your confidence on the network plus the success rate of those campaigns can also give idea about the same category data they have with them.

More About the Author

Crypto advertising grown like anything since 2016 and so the number of crypto ad networks has increased in the market to promote cryptocurrencies. At times It becomes great challenge for advertiser to choose which crypto ad network is the right one for their coin promotion. any Wrong decision can affect their coin promotion. So, Why not to be safe choosing an crypto ad network too.

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