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Here's How Media Coverage Of Your Book Leads To Significant Exposure
If you are an author who has just published new work, the media coverage that is a part of book marketing is essential. For example, if your local newspaper or its website has written a story about you, make sure to tell more significant national media about it. The experts at Smith Publicity advise you to send them a digital clipping of the story to demonstrate that you and your book topic are interesting. If things go well, they might want to do a story on you as well. Likewise, if you are interviewed on a smaller radio station talk show, make sure to send a network show producer a recording of the interview. In terms of television, people who produce major national programs want to see and hear someone as a guest before they commit to booking an interview. Therefore, local television appearances create great content for presentation to national show producers. Your past success on-air demonstrates that you handle yourself well in an interview and can be an exemplary guest. Because many people who write books are engaged in specific areas of business, the book and media coverage of it become hugely valuable promotional tools. When media are talking and writing about you, you become more credible, influential, and unique. It's easy to leverage these things to help your business.
Even with the exponential growth of self-publishing and the statistics showing that more books are published every year, most people still are not authors. The simple fact of being one makes you more unique and special. People will regard you differently as a published author, and as you gain media coverage, your stature and influence will grow. No matter whether or not you've written a fictional novel or a serious book about business, you can use the book to further your career. For example, if you're a business consultant who has published a book about the topic of your work, you can receive significant exposure in the media. If you go up against another consultant for a large project, your book and the media coverage of it can be part of your marketing package. Even if a competitor has similar credentials but lacks a book and media coverage, you'll have an edge in the eyes of the people making a hiring decision. When it comes to resumes, listing a book or books published is an enormously important credential. Then when you add on the media coverage that you have received, it becomes more apparent than ever that you are a highly qualified candidate. As so many fields become overcrowded, building stature and credibility are essential. Books are ideal tools to help meet your goals.
Authors today increasingly are going the route of self-publishing. It is essential to realize that self-publishing is no longer as frowned upon in the publishing industry. Both agents and publishers have been known later on to offer contracts to self-published authors who have proven their abilities. However, it's not enough to write and publish your work – it requires successful book sales and media coverage to get the deals you want. The traditional pitch letter to a publisher or agent can be turned into a powerful tool if you already have press clippings and media coverage to show. Your abi8lity to come off as successful increases when you can demonstrate that you already have earned the attention of others who are influential. Even legendary authors depend upon media coverage of their earlier work to build interest in their upcoming books. The idea is basic but of importance: if your previous work earned favorable media feedback, there is a better than average chance your new work may garner similar attention. When it comes to your book cover, it can be helpful to include favorable quotes from influential media. These can go a long way toward making people want to buy and read your book.
Scott Baylor is the author of this article. For further detail about book marketing please visit the website.
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