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What Are The Types Of Contextual Advertising?

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By Author: Tatiana Podus
Total Articles: 8
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Contextual advertising will interest the owner of the site, who will not give up an additional type of earnings. For advertisers, it can deliver potential targeted visitors.Click here to learn about setting up contextual advertising.

What is contextual advertising?

This is one of the methods of marketing on the Internet, which is a thematic block of advertised ads. It is placed on the search engine’s search results page (as well as on the PS services) or on the site the owner of which the advertiser pays for this service. In the latter case, the contextual advertising acts as an intermediary between the webmaster (owner of the site) and the advertiser.

To organize contextual advertising, the following participants are required:

• Advertiser.
• Internet systems that will act as the organizer: Google, Yandex and others.
• A third-party website to host contextual ad units (optional).
The advantages of contextual advertising:
• The advertisement affects visitors interested in services and goods.
• The response rate to advertising is so high that a few hours after its placement, you can expect the first stream of new traffic.
• Management of the company becomes more convenient: you can independently turn off / turn on impressions, make their quantitative changes, pay for transferring customers.
• Payment comes only from real visitors.
• Transition pricing is done by the advertiser.

Media

It is an ad unit made using graphics (picture, video, HTML5). It can accommodate:
• in search engines and their services;
• on thematic sites.

Targeting advertising

Advertising blocks are aimed at a specific audience and are shown at a specific time. The target audience is selected using a complex system, which may include data on its value to the advertiser. It can be gender, age, nationality, interests, lifestyle, etc. Most often requires lengthy tests.

The nuances of contextual advertising can be mastered quickly enough, as a result, it will bring income and benefits from certain types of services and goods. To achieve the maximum effect in website promotion, it is advisable to use this advertisement in a complex way - together with other methods of promotion.

More About the Author

Digital marketing specialist in Promodo ecommerce marketing agency https://www.promodo.com/

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